Blueprint by JetBlue also offers features that replicate the ways passengers are accustomed to streaming content at home. For example, it creates personal recommendations based on previous viewing history and allows customers to select and save their favourite films and TV shows to watch on future flights (so they spend less time searching).

Passengers who will be taking a future flight with JetBlue can also automatically pick up a film or show from wherever they left off without having to press fast-forward. What’s more, they can carry over their preferred viewing settings from flight to flight, such as volume, language and subtitles (or parental controls for children). To benefit from these features on subsequent JetBlue flights, passengers opt in create their profiles via the seatback touchscreens.

With Blueprint, JetBlue has also launched a first-of-its-kind partnerships with a streaming partner, Peacock, providing customers with access to exclusive entertainment and offers. The new personalisation functions have begun rolling out on JetBlue’s Avant touchscreen aircraft powered by Thales in recent months.

For an increased sense of personalisation on board, JetBlue customers can also change the name on their JetBlue travel profile, which is displayed on a personal welcome message on their seatback screen. JetBlue is also the only airline greets customers with seatback screen confetti graphics and a free drink (for those over 21) when flying on their birthday.