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In 2015, entrepreneur Kendra Scott debuted the Elisa necklace, a simple pendant with an organically shaped gemstone surrounded by diamonds. It quickly became a cult favorite, a celeb go-to and the brand’s number-one best-selling product each year since. Now, the high-profile designer has launched Kendra Scott x Target (officially this past Sunday, October 22), her first mid-priced line exclusive to Target, and it’s filled with jewelry and accessories in her signature aesthetic, but with lower-priced options that include an identical Elisa necklace dupe for about half the price: the Eva pendant is just $38 and in stock in multiple colors just in time for gift-giving season.

The timing is no accident. Kendra Scott embarked on this strategic partnership with Target “purposefully to bring joy to more families and communities” during the holiday season and beyond, according to a press release. “Family, fashion, and philanthropy are the guiding principles of the Kendra Scott brand, and closely connect to Target’s purpose of bringing joy to all families,” the designer added. 

Products in the Kendra Scott x Target collection begin at $25 for this pearl-and-gold picture frame ornament,. The most expensive piece in the line is a pair of crystal tassel earrings for $60 — it doesn’t go higher than that. And these pieces are next-level chic, just like their higher-priced sister collection with the quality to match. They use custom-cut genuine gemstones and high-quality metals; some are even dipped in 14-karat gold. Let’s dive into what the Kendra Scott x Target line has to offer, starting with our favorite pieces.

But hurry! The Kendra Scott x Target line is already selling out.

Kendra Scott Eva Pendant Necklace

The Eva Pendant necklace is a dead ringer for the Elisa pendant that’s taken jewelry fans by storm. And this one has the same type of chain, in gold or silver, with your choice of four gemstones including this popular Mother of Pearl version. It already has a five-star rating on Target. 

Kendra Scott Eleanor Small Drop Earrings

If the Eva Pendant was a pair of earrings, it would be the Kendra Scott Eleanor Small Drop Earrings, a statement in oval gemstones and lightweight enough that you’ll forget they’re there. We’re smitten with this magenta version, but we have to admit we have our eyes on the emerald ones too!

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Kendra Scott Anna Filigree Multi-Strand Necklace

Are you a fan of layering? Then get ahold of the Kendra Scott Anna Filigree Multi-Strand Necklace pronto. It appears to be two necklaces, but it’s actually one — and because the two layers are attached, they’re more tangle-proof. The sparkly heart pendant has us sold.

Kendra Scott Heart Picture Frame Christmas Tree Ornament 

Trim the tree with a timeless bauble, too. Why shouldn’t it be as glamorous as you this Christmas? Just add a treasured holiday memory to this pearl-and-gold picture frame ornament, and it’s the perfect little adornment for your Douglas fir. 

Kendra Scott Jessa Crystal Tassel Earrings

Get festive with these Jessa Crystal Tassel Earrings in emerald, or go a little more neutral with the clear version. The Art Deco-inspired earrings are the prized jewels of the Kendra Scott x Target collection.

Kendra Scott Josie Stud Statement Earrings

Catch a shooting star, or catch two! The Josie Stud Statement Earrings, still available in silver, have little diamond chips that let them shine like diamonds in the sky.

Before you go, check out our top foolproof holiday gifts for absolutely everyone on your list: