K-pop’s latest sensation Ateez harbors Super Bowl dreams


This article was originally published in Japanese in Nikkei Entertainment!, a monthly magazine and part of Nikkei Business Publications, a Nikkei group company.

TOKYO — South Korean boy band Ateez has been called the “next BTS,” perhaps the greatest compliment in K-pop, one young performers dream of, but also a lingering reminder that after six years it might be time to dream bigger.


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