According to a new claim, American musician Kanye West apparently communicated his antisemitic beliefs while working at the sportswear brand nearly a decade ago.
Adidas apparently coped with the “Stronger” hitmaker’s troubling ideas for nearly a decade before formally dismissing him in October 2022.
According to a new New York Times investigation, the rapper’s team apparently dealt with a variety of absurd and unpleasant acts.
The rapper allegedly sketching a Nazi symbol over a shoe design during a meeting and allegedly urging a Jewish Adidas manager to kiss a photo of Hitler every day were two of the more concerning incidents.
Because of the rapper’s enormous profit margins, the rapper was reportedly able to share antisemitic ideas and derogatory comments during his stay with the company.
Despite his unpredictable behavior, Adidas allegedly quadrupled the rapper’s annual compensation during contract negotiations in 2016. However, the corporation did include a morals clause in the new contract, which they did not execute until 2022.
The story went on to say: “The Adidas employees, thrilled to get started, had arrayed sneakers and fabric swatches on a long table near a mood board pinned with images,” according to the newspaper. “But nothing they showed that day at the company’s German headquarters captured the vision Mr. West had shared.
According to two versions, “To convey how offensive he considered the designs, he grabbed a sketch of a shoe and took a marker to the toe. Then he drew a swastika.”