Kate Moss has been named the new global ambassador for the British Beauty Council, the first time the body has appointed anyone to the role.

The aim will be for her to support the Council in “raising the awareness and reputation of the British beauty industry”.

It comes little over a year after Moss launched her own beauty and wellness brand, Cosmoss. 

The Council said she’ll “work closely with [it] to highlight the industry and its work across policy, ESG, talent, and growth. Bringing a wealth of experience from the fashion and beauty industries, the influence of Kate Moss across the sector will be invaluable”. 

In a prepared statement, Moss said: “Beauty is more than skin deep, it’s the heartbeat of the creative industry that’s helped build my career, and the careers of so much creative talent, from hair and make-up stylists on set to the magicians behind the brands. Beauty — seen and unseen — touches everyone, from individuals to an industry. I am so proud to be part of it and honoured for this opportunity to join the British Beauty Council.”

And the Council’s CEO Millie Kendall added: “Moss joins a host of existing ambassadors who work closely with the organisation to develop its global reach. What’s more, her appointment comes as the Council introduces a new roster of Advisory Board appointments, spanning sustainable entrepreneurs, renowned aesthetics experts, and leading make-up artists.” 

The Council’s new Advisory Board members include Sam Chapman, Wendy Rowe, Loretta De Feo and Melanie Grant.