Dare we put the ass in Christmass? Kendall Jenner has divided the internet (again) with her latest fashion campaign, for the Jacqemus holiday collection. This is the same brand that stuck her in a cloud over the summer, so, you know, context and all that.

Here’s how it went down: last week, the company posted a picture of some tinsel on the ground and captioned it, “It’s tiimeeeeeee…..Ready?” Fans wondered if the French brand was teasing new campaign stars, possibly Blackpink’s Jennie or Mariah Carey, Queen of Christmas. All were disappointed.

Two days ago, they posted another picture: a glistening posterior wrapped in string lights, and you can kinda sorta see the shearling top the model is wearing. Which model? Well, they could have played it cool and saved the face reveal for the next post, but this being Instagram, they didn’t have to, and tagged Kendall Jenner RIGHT ON HER CRACK. She’s also mentioned in the caption so I guess there was never a plan to have it be mysterious. Fine. They probably want the controversy.

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