Kendall Jenner made an unexpected appearance at Innisfree Irish Pub in Tuscaloosa, Alabama, sparking a commotion among fans who did not expect to see the supermodel and reality TV star.

The gathering was part of a promotional “takeover” campaign for her company, 818 Tequila.

Jenner arrived at the tavern in a black SUV, greeting delighted fans outside before joining the crew behind the bar.

She helped pour $2 shots and $4 margaritas prepared with her 818 Tequila, which she will launch in 2021.

Earlier in the day, Jenner shared a video of her tequila brand promoting visits to other college cities, including Tuscaloosa.

She fanned anticipation with a video of the Tuscaloosa water tower set to the legendary Lynyrd Skynyrd song Sweet Home Alabama.

Innisfree Irish Pub, noted for its popularity among college students, posted footage of Jenner’s exit on Instagram, expressing anticipation for her return.

Attendees were ecstatic about Jenner’s surprise visit to the local hotspot, and they shared their experiences on social media before she left to visit other college bars in the region.

Fans were spotted outside the Innisfree Irish Pub in Tuscaloosa, Alabama, wearing 818 hats in favor of Kendall Jenner’s tequila.

Jenner’s 818 Tequila, which debuted three years ago, has achieved great success, propelling her to the cover of Forbes magazine’s “Special Issue” named 30 Under 30 for the class of 2023.

Jenner was recognised as an entrepreneur, and her appearance on the Forbes cover highlighted her commercial skills in transforming 818 Tequila into an international success story.

Despite her substantial wealth, estimated at $60 million by Celebrity Net Worth, Jenner’s piece emphasized the necessity of commercial acumen over pure riches in achieving such notoriety.