In a landmark event celebrating African innovation and entrepreneurship, President William Ruto officially inaugurated Vivo Fashion Group’s first U.S. store in Atlanta, Georgia at Atlanta Station Mall on May 22, 2024. This historic occasion marked a significant milestone for the Kenyan retail fashion giant, as it expanded its footprint beyond Africa for the first time.

President Ruto, in his speech, lauded the achievements of Vivo Fashion Group and its founder, Wandia Gichuru. “This is not just a win for Vivo, but for Kenya and Africa as a whole. It showcases the global potential of African brands and the entrepreneurial spirit that drives our continent forward,” President Ruto remarked in his opening speech. “The powerful story of Vivo Fashion Group demonstrates the impact of visionary enterprise and spotlights the role of women in leadership, business and entrepreneurship.”

The grand opening was a vibrant affair, attended by a diverse audience of dignitaries, business leaders, and fashion enthusiasts. The store’s entrance was adorned with Kenyan flags and vibrant African patterns, creating an atmosphere that paid homage to Vivo’s roots while embracing its new international chapter.

Wandia Gichuru, co-founder of Vivo Fashion Group, expressed her gratitude and excitement at the event. “To see our brand, which started in my living room in Nairobi, now opening a store in Atlanta, is truly a dream come true. This moment is a testament to the hard work, dedication, and passion of our entire team and the support of our loyal customers,” Gichuru said, her voice filled with emotion.

Guests at the opening were treated to a showcase of Vivo’s latest collection, which seamlessly blends African style with contemporary fashion trends. The new store features a wide array of clothing and accessories, emphasizing Vivo’s commitment to quality, comfort, and affordability.

The opening of the Vivo store in Atlanta is not just a business expansion; it symbolizes the breaking of barriers and the forging of new paths for African enterprises on the global stage. As Vivo Fashion Group continues to grow, it remains rooted in its mission to empower African women through fashion and to bring the vibrancy of African culture to the world.

(Pics by Nesh Maina- Office of the First Lady, Republic of Kenya)

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