Key Beauty Trends To Take From New York Fashion Week 2024


We’ve reached the end of New York Fashion Week 2024 and the fash pack is heading to London for the next round of shows.

Of the four biggest weeks of the yearly calendar, London is always seen as one of the most exciting in terms of what the future will bring in terms of fashion and emerging designers.

New York is always an interesting one in terms of beauty, and much like Paris which kicks off on the 26 February, every tiny detail will be examined and determined as a beauty trend in the coming months. Looking at the last few days of New York Fashion Week 2024, we are seeing three very key trends that will make a mark on how we perceive makeup and hair in the coming months.

New York Fashion Week 2024 Trends – Smoked-Out Eyes

L-R PatBo and Prabal Gurung at New York Fashion Week 2024 Pic: Getty
L-R PatBo and Prabal Gurung at New York Fashion Week 2024 Pic: Getty

The biggest makeup trend at New York Fashion Week 2024 was one we’ve been seeing quite a lot from earlier seasons – most notably at Chanel and Dior – the darker eye and smudged-up shadow.

In New York, this smoked-out and messy eye look was spotted on the runways of Prabal Gurung, Helmut Lang, Jason Wu, PatBO and Christian Cowan. Easily replicated, use a soft black eyeliner to line in and around the eyes and then apply some charcoal shadow on top and buff it all out.

Wet & Wild Hair

Prabal Gurung at New York Fashion Week 2024 Pic: Getty
Prabal Gurung at New York Fashion Week 2024 Pic: Getty

From slicked-back styles to centre and side partings, New York Fashion Week 2024 brought back wet-look hair. As predicted by The Hairvoyant Tom Smith only last week, this ‘straight out of the shower’ type hair will be big this year.

It’s probably a step too far for the average woman, but think slick styles and perhaps a low pony of chignon paired with oversized glasses. To improve hair health, use a hair masque rather than styling cream to perfect the look.

Bountiful Blush

Christian Cowan at New York Fashion Week 2024 Pic: Getty
Christian Cowan at New York Fashion Week 2024 Pic: Getty

Pretty blush and lots of it was all over New York Fashion Week 2024, especially at Christian Cowant, Alice + Olivia and The Blonds. Blush has been a trailblazer back into beauty over the last few years, no makeup bag should be without it, frankly.

Wear a cream as a solo blush colour and bring it up higher than usual if you are following trends. For a more intense cheek colour, layer a powder blush on top. See more from New York Fashion Week 2024 below.

The Prabal Gurung show at New York Fashion Week. Pic: Pixelformula/SIPA/Shutterstock
The Prabal Gurung show at New York Fashion Week. Pic: Pixelformula/SIPA/Shutterstock
The Prabal Gurung show at New York Fashion Week. Pic: Pixelformula/SIPA/Shutterstock
The Prabal Gurung show at New York Fashion Week. Pic: Pixelformula/SIPA/Shutterstock
The Prabal Gurung show at New York Fashion Week. Pic: Pixelformula/SIPA/Shutterstock
The Prabal Gurung show at New York Fashion Week. Pic: Pixelformula/SIPA/Shutterstock
The Prabal Gurung show at New York Fashion Week. Pic: Pixelformula/SIPA/Shutterstock
The Prabal Gurung show at New York Fashion Week. Pic: Pixelformula/SIPA/Shutterstock
The Prabal Gurung show at New York Fashion Week. Pic: Pixelformula/SIPA/Shutterstock
The Prabal Gurung show at New York Fashion Week. Pic: Pixelformula/SIPA/Shutterstock
The Prabal Gurung show at New York Fashion Week. Pic: Pixelformula/SIPA/Shutterstock
The Prabal Gurung show at New York Fashion Week. Pic: Pixelformula/SIPA/Shutterstock
PatBO Autumn/Winter 2024 at New York Fashion Week. Pic: Darian DiCianno/BFA.com/Shutterstock
PatBO Autumn/Winter 2024 at New York Fashion Week. Pic: Darian DiCianno/BFA.com/Shutterstock
PatBO Autumn/Winter 2024 at New York Fashion Week. Pic: Darian DiCianno/BFA.com/Shutterstock
PatBO Autumn/Winter 2024 at New York Fashion Week. Pic: Darian DiCianno/BFA.com/Shutterstock
PatBO Autumn/Winter 2024 at New York Fashion Week. Pic: Darian DiCianno/BFA.com/Shutterstock
PatBO Autumn/Winter 2024 at New York Fashion Week. Pic: Darian DiCianno/BFA.com/Shutterstock
PatBO Autumn/Winter 2024 at New York Fashion Week. Pic: Darian DiCianno/BFA.com/Shutterstock
PatBO Autumn/Winter 2024 at New York Fashion Week. Pic: Darian DiCianno/BFA.com/Shutterstock
PatBO Autumn/Winter 2024 at New York Fashion Week. Pic: Darian DiCianno/BFA.com/Shutterstock
PatBO Autumn/Winter 2024 at New York Fashion Week. Pic: Darian DiCianno/BFA.com/Shutterstock
Christian Cowan at New York Fashion Week Getty Images
Christian Cowan at New York Fashion Week Getty Images
Christian Cowan at New York Fashion Week Getty Images
Christian Cowan at New York Fashion Week Getty Images

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