Long story short, we don’t know a lot. But, what we do know is that Kylie Jenner, the business mogul and founder of the billion dollar beauty empire Kylie Cosmetics, is now going to be moving headfirst into the fashion arena and as with all Kardashian ventures… it’s going to be major.
Taking to Instagram yesterday Miss Jenner teased her 398 million followers with a mysterious grid post of her sitting on the floor wearing a leather trench and red heels. Not unusual for a fashion queen like herself, as we know, she loves an obscure camera angle, but the mysterious part was the caption that read “meet khy.” Short, sweet and vague… With not even an emoji in sight.
There have been rumours of Kylie starting a fashion brand for a while now, but nothing concrete has come to light until now. If I’m being honest I’m surprised it’s taken this long for her to launch a namesake line, especially with Kris as her mom-ager.
So far the only assumed piece in the collection is the aforementioned leather trench as another image of said coat is also seen on the khy.com website, where you can sign up for early access.
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What can we expect from Khy?
Now, I’m no psychic, but if her recent style is anything to go by we can expect lots of figure-hugging tailoring, low rise baggy jeans, bold shoulders and pointed stilettos, a far cry from her 2012 Kendall + Kylie collection that was created (before the world knew anything of the power of the Kardashian clan, and they had established their now cemented high-fashion credentials.) Think Balenciaga meets The Row meets Rick Owens.
How do we shop Khy?
No idea… yet.
Do we know when it will launch?
Nope, nope, nope and nope.
Will there be a brick-and-mortar store?
Again, no idea.
What else do we know about Khy?
Nothing. Literally nothing.
Do we really need another celebrity-founded fashion brand?
Time will tell.