LA3C: UNVEILING THE HEARTBEAT OF LA’S ARTS AND CULTURE — A BOOK OF MAGAZINE
BY IRVIN RIVERA & JESSE ZAPATERO
LA3C (a.k.a. Los Angeles, the Capital of Creativity & Culture), Penske Media’s annual festival in celebration of Los Angeles’ rich culture and creativity, provided its participants with an unforgettable experience over three days. With a hyper-focus on music, food, and film, LA3C brings together a diverse community in Downtown Los Angeles. The festival boasts an impressive lineup of musical performances by artists like Erykah Badu, Moodymann, Aneesa Strings, V.C.R, Dan the Automator, and more, along with film programming by Women Under The Influence (WUTI), featuring Q&As with Elijah Wood, Money Mark, Jodie Wille, and others. The event goes beyond entertainment, curating a 50,000-square-foot outdoor dining plaza in collaboration with Biite Club, showcasing a wide array of culinary delights from across Los Angeles, complemented by a curated bar program and DJ performances by Questlove, Novena Carmel, and Acyde, culminating in a closing party with The Do-Over featuring Moodymann and others.