Day 1 of Amazon Prime Big Deal Days, an event created by Amazon, is well underway. This is the mega-retailer’s third October Prime Day, and we’re seeing impressive discounts up to 75% off.

To help you save, our editors have been sorting through over 300,000 deals that Amazon has to offer. The top products we found on discount include Apple AirPod Pros, Alexa devices, fall jackets and sweaters, luxury beauty, toys and more. So whether you’re looking to do some early gift shopping or just inspired to refresh your fall wardrobe with some new leggings, we have you covered on the best deals to shop.

To help you get started, Shop TODAY editorial director Adrianna Brach stopped by Studio 1A with the best finds for day 1. From deals on luxury beauty to walking shoes, these are the picks we’re adding to cart right now. But hurry — if past Amazon Prime events have been any indication, our finds are likely to sell out quickly.

We’ll be here all day and night monitoring the best Prime Day deals available with live updates. And don’t forget, Prime Big Deal Days discounts are only expected to last for 48 hours (3 a.m. EST on Oct. 10, to be exact). So don’t wait too long to shop these great deals!

Deals seen on TODAY | Tech deals | Fashion deals | Beauty deals | Home deals | Toy deals | Sign up for SMS | How we chose the best Prime Day deals | Meet the expert

TODAY Prime Day deals

BS-Mall Makeup Brush Set, 15% off

Chances are, you’re due to swap out your makeup brushes. This 15% off set, which comes with 18 different brushes for every step of your routine, is a TODAY bestseller — and it’s under $10 today. From concealer to powder and contour to eyeliner and more, this kit has every kind of brush under the sun, plus a storage case.

Deerrun Walking Pad, 40% off

If you’ve been curious about an at-home walking device, now is the time to buy while these big-ticket items are on sale. This walking pad is sort of like a treadmill, but it takes up way less space and can even fit under a desk or table. It’s a neat way to get your steps in while watching TV, talking on the phone, checking your email and more. As we head into the cooler months, Brach says it’ll really come in handy when the elements make it more difficult to walk outside.

Philips Sonicare Electric Toothbrush, 45% off

Did you know that you should be replacing your toothbrush every three months? If it’s way past time to swap the head on your electric model, this is the one to get — when it comes to electric toothbrushes, all of the dentist sources we spoke to said that Philips Sonicare was their top brand choice.

“This bestselling model dentists recommend is currently under $60, which is the lowest price we’ve seen all year,” Brach says. “It’s got a built-in pressure sensor, two-minute timer and three cleaning modes for the best clean possible — you’ll be amazed at the difference it makes!”

Clinique Prime Day deals, up to 51% off

Now’s the time to refresh your toiletries and stock up on luxury beauty at a discount, Brach says. Clinique has a ton of deals on its bestsellers, from skin care to makeup. Even the iconic Clinique Happy Perfume is 30% off and under $50 right now!

More Clinique Prime Day deals:

Amazon Essentials Women’s Heavyweight Puffer Coat, 37% off

According to Brach, everyone needs a good winter coat that is actually fashionable and functional. These three by Amazon’s in-house brand, Amazon Essentials, are up to 58% off right now and will have you set for the season. The classic hooded puffer for women is on sale in black and navy and we love that it goes up to a size 6X.

Amazon Essentials Men’s Packable Hooded Puffer Jacket, 26% off

For the guys, we found a lightweight pick on sale in black and navy that packs down into an included carrying bag, making it perfect for travel.

Skechers Women’s Go Walk Joy Walking Shoe, 33% off

Get your steps in with this Prime Day deal! Reviewers love how they combine fashion and style.

Skechers Men’s Go Walk Walking Shoe, 15% off

Another fashion find you won’t want to skip is this Skechers deals for men and women. They’re basically everything you could want in a sneaker: designed for walking with tons of support and cushion in the sole, a breathable mesh upper and a lace-free, slip-on design for easy on and off. Plus, they come in dozens of colors, whole and half sizes and even narrow and wide fits.

“I like that they don’t look like your average sneaker… they’re almost more like a loafer,” Brach says. “You can really get away with styling them dressed up.”

Prime Day tech deals

Hanycony Surge Protector Power Strip

Need more outlets? This extender features a five foot cord and has eight AC outlets and four USB ports for all of your charging needs. Plus, it’s on deal at an eye-catching 50% off discount.

Kasa Smart Light Bulbs

Coming in a pack of two, these smart bulbs allow you to customize your home lighting with 16 million colors to choose from, says the brand. We have a feeling these will be convenient for when daylight saving time rolls around.

More Kasa Smart Prime Day deals:

• Kasa Smart Plug Power Strip, $39.99 (was $79.99)
• Kasa Smart Dimmer Switch Kit, $29.99 (was $54.99)

Anker Portable Charger

According to the brand, this portable charger can bring your phone from zero to 50% charge in just 30 minutes. It’s on deal for 41% off right now.

Glocusent LED Neck Reading Light

This reading light has three light modes and dimness: warm, cool and yellow. It makes a great gadget for any book lover and an even better Prime Day deal at 45% off.

BolaButty Bluetooth Speaker

Score this bluetooth speaker at 67% off this Prime Day. According to the brand, it has up to 20 hours of playtime and is weather resistant, so you can feel comfortable carrying it everywhere with you.

More Prime Day speaker deals:

• JBL Flip 6 Speaker, $79.95 (was $129.95)

Amazon Fire TV Stick 

Prime Day is a great time to score deals on Amazon and Alexa devices, including this Fire TV stick streaming device for under $20.

More Prime Day Amazon device deals:

• Echo Dot Kids (5th Gen), $27.99 (was $59.99)
• Amazon Echo Spot, $44.99 (was $79.99)

Tile Mate 2-Pack

Never lose your keys or wallet again with these Bluetooth trackers (that make great stocking stuffers). According to the brand, Tile Mate is compatible with both Android and iOS devices.

JBL Tune Buds

These JBL buds have noise cancellation and up to 48 hours of playtime, says the brand. Plus, they’re 50% off for Prime Day.

More Prime Day headphone deals:

Kodak Printomatic Full-Color Instant Print Camera Gift Bundle

This camera was a winner in our Gifts We Love awards last year, so this deal on the gift-ready bundle is a great reminder to get started on holiday gift shopping. An easy point-and-shoot camera with automatic flash, the Kodak Printomatic captures the moment and prints it out instantly on 2” by 3” photo paper — no ink cartridges, toners or film needed! You can save the photos to a micro-SD card, too, so you’ll have them digitally on your phone as well if you want them.

Apple AirPods Pro 2nd Generation

Apple AirPod Pros are currently at their lowest price ever, according to CamelCamelCamel. You can expect noise cancellation and high-quality sounds, says the brand.

More Apple Prime Day deals to shop:

Amazon Kindle Paperwhite

Almost all of our Shop TODAY editors love the Amazon Kindle. And now you can get in on the e-reader craze with this Prime Day deal.

More Prime Day Kindle deals:

• Amazon Kindle Scribe, $254.99 (was $339.99)
• Kindle Paperwhite Essentials Bundle, $134.97 (was $204.97)

PlayStation 5 Console 

Ahead of Black Friday, Prime Day is giving you a chance to save on the PlayStation 5 before the holiday rush. You’ll get the game console and one controller in the box, says the brand.

More Prime Day tech deals to shop:

Shop even more of the best Prime Day tech deals here.

Prime Day fashion deals

Gap Women’s Classic Straight Fit Jeans

Jeans are a timeless piece that will never go out of style, and this classic straight-fit pair from Gap is currently marked down to less than $25. It’s available in four washes and comes in long, short and standard lengths.

MangopPop Round Neck Short Sleeve Bodysuit

This flattering body suit comes in tons of colorways, from neutrals to bold colors. Pair it with your favorite jeans, trousers or skirts for endless outfits this season.

Levi’s 720 High Rise Super Skinny Jeans

These super skinny jeans are made with 2% elastane, so you can expect to have a nice stretch to them. Score them now for under $20.

More Levi’s Prime Day Deals:

• Levi’s Women’s Original Sherpa Trucker Jacket, $56.59 (was $108)
• Levi’s Men’s 505 Regular Fit Jeans, $31.55 (was $69.50)

ColorfulKoala High Waisted Leggings

According to the brand, these leggings feature tummy control and shaping. Plus, they come in many shades from black to mint green.

Automet Casual Plaid Shacket 

Fall is the season to rock flannels. This shacket is the perfect layering piece to wear with jeans, leggings, or dress-up with a skirt or dress.

Kathemoi Women’s Ankle Boots

You’ll feel fall ready and these trendy ankle boots. The stylish shoes come in over 10 colors, including options in faux suede and faux leather.

Inicat Travel Small Sling Bag

Whether you’re looking for a great travel bag or everyday purse, this sling bag may look small but it has two zip pockets to fit all of your essentials.

Zesica Open Front Leopard Knitted Cardigan

Treat yourself to a new fall essential this Prime Day. This open-front, knit cardigan has a long design, so you can feel fully covered if wearing it with leggings.

KIDMI Women’s Suede Clogs

Suede clogs have officially made a comeback and you can score this No.1 bestselling pair for 20% off this Prime Day.

Amazon Essentials Heavyweight Diamond Quilted Puffer Coat

Make some room in your closet for this can’t-miss deal! You can save over 40% on this stylish puffer, which the brand says is water-resistant, fully-lined and insulated.

Reebok Women’s Classic Leather Sneaker

A classic white sneaker is something that will never go out of style. If you’re looking for a sleek new pair, this Reebox option is 40% off.

More Prime Day fashion deals:

Shop even more of the best Prime Day fashion deals here.

Prime Day beauty deals

Peripera Ink the Velvet Lip Tint

Reviewers love this lip tint for its strong pigment and long wear.

L’Oréal Paris Makeup Telescopic Original Lengthening Mascara

Lush lashes don’t require an expensive mascara. This formula is suitable for sensitive eyes, per the brand, and promises longer, clump-free wear for up to 24 hours.

More Prime Day mascara deals:

• Essence Lash Princess False Lash Effect Mascara, $3.99 (was $4.99)
• L’Oréal Paris Voluminous Panorama Mascara, $10.97 ($15.99)

Julep 101 Crème-to-Powder Eyeshadow Stick

This creme-to-powder eyeshadow stick offers high pigment and shimmer, per the brand. It’s a Shop TODAY bestseller and on deal for over 45% off this Prime Day.

COSRX Snail Mucin 96% Power Repairing Essence

Don’t miss a whopping 61% discount on this top-rated serum! According to the brand, the essence in the serum helps prevent dryness and aging.

Rizos Curls Curl Defining Cream

This Shop TODAY Beauty Awards winner is currently 30% off. It contains coconut oil and shea butter to help your curls remain defined, bouncy and full of shine, says the brand.

Hero Cosmetics Mighty Patch Original Patches

Now is the perfect time to grab this beauty essential on deal. The brand says they can help improve the appearance of blemishes nearly overnight.

Color Wow Xtra Large Bombshell Volumizer

Rare deal alert (35% off, to be exact)! One Shop TODAY contributor says this volumizer gave her “short, pin-straight strands a noticeable boost.” The brand says this is thanks to “futuristic foam technology” that adds mass to each strand without disrupting the cuticle.

More Color Wow Prime Day deals:

• Color Wow Raise the Root Spray, $16.80 (was $24)
• Color Wow Color Security Shampoo, $16.80 (was $24)

Laneige Lip Sleeping Mask

This fan-favorite lip mask is also on deal during Prime Big Deal Days. It has over 36,000 verified ratings from reviewers that commend its nourishing properties — especially ahead of the colder months.

Laura Geller Baked Balance-n-Brighten Powder Foundation

Don’t miss the chance to score 30% off on this bestselling powder foundation that is perfect for mature skin. The brand says it provides buildable coverage and a demi-matte finish.

More Laura Geller Prime Day deals:

• Laura Geller The Ideal Fix Concealer, $19.20 (was $22.59)
• Laura Geller Baked Blush-n-Brighten Marbleized Blush, $19.60 (was $28)

Bio-Oil Skincare Body Oil

Bio-Oil has long been hailed a skin care savior, so our team was thoroughly excited to see it on sale during Prime Big Deal Days — at a 29% discount.

Lancôme Le Stylo Waterproof Eyeliner

This bestselling luxury beauty item is currently under $20. According to the brand, the long-lasting formula is waterproof, so you don’t have to worry about it running during the day.

Crest 3D Whitestrips

Turning your attention to oral care, lately? Keep your pearly whites bright by snagging this whitening kit on sale.

Elemis Pro-Collagen Cleansing Balm

This luxury cleansing balm will melt off stubborn makeup and gently cleanse your skin without leaving it feel dry, says the brand.

Sunday Riley C.E.O. Glow Vitamin C Turmeric Face Oil

Save 20% off this top-rated vitamin C serum that’s meant to provide an even complexion and brighter skin, says the brand.

More Sunday Riley Prime Day deals:

• Sunday Riley Good Genes Lactic Acid, $32.68 (was $43)
• Sunday Riley Go To Bed With Me Skincare Set, $79.05 (was $23.80)

More Prime Day beauty deals:

Shop even more of the best Prime Day beauty deals here.

Prime Day home deals

Energizer AA Batteries

Now is the perfect time to grab batteries on sale! We found savings of up to $10 on packs from Energizer.

 Ticarve Car Cleaning Putty

If you’ve seen this viral putty on your social media feeds, consider this sale your sign to finally add it to your cart. You can grab it for just $6 right now.

Tide Ultra OXI Power Pods Laundry Detergent

Laundry pods can make laundry day a little easier. If these are your go-to, you’ll be glad to see them on deal right now.

Affresh Washing Machine Cleaner

Did you know you should be cleaning your washing machine? Not sure where to start? These tablets can help.

Glad Tall Kitchen Drawstring Trash Bags

Save 35% off on this household essential. The brand says these trash bags have double-layer leak and odor protection.

Bedsure Comforter Duvet Insert

Looking for bedding deals? Start with this duvet insert, which we found on deal for 56% off of the original price.

Mcgor Under-Cabinet Lights

This home hack allows you to add extra lighting in your home, such as under cabinets or in closets — without the high cost.

Fullstar Vegetable Chopper

Vegetable choppers can help make meal prep less of a daunting task. We found one for just under $25 during Prime Big Deal Days!

Carote Pots and Pans Non-Stick Set (11 Pieces)

Did you know that you should replace your pans every four to five years? The sale is a great time to upgrade your whole set, and we spotted a deal on this highly-rated 11-piece set, which includes two frying pans, two saucepans and a sauté pan plus lids for stovetop and even fridge storage. Brach says the handle easily attaches and detaches to the various bases, so you can stack and store them way easier… Genius!

Ninja Air Fryer Pro XL 6-in-1 (6.5 Quart)

Air fryers are one way to whip up a quick meal when you don’t feel up for using the oven. You can save $40 on this popular model from Ninja when you shop it during Prime Big Deal Days.

More Ninja Prime Day Deals:

• Ninja Single-Serve Coffee Maker, $79.99 (was $99.99)

Jackery Portable Power Station Explorer 300

Add this portable power station to your home emergency kit. According to the brand, it can be charged via wall outlet, car or solar panel, providing power to essential electronics and devices up to 300 watts.

Shark IZ363HT Pet Power Cordless Stick Vacuum

This popular model from Shark is on sale for under $300, so don’t miss your chance to save over 30% on this household essential.

More Prime Day vacuum deals:

More Prime Day home deals:

Shop even more of the best Prime Day bedding deals here.

Prime Day toy deals

Redtwo 5100 Clay Beads Bracelet Making Kit

Looking for a screen-free gift for the little creator in your life? Kids and teens alike will love creating friendship bracelets that they can wear themselves or trade with their besties.

Furby Furblets (Pack of 2)

The nostalgic toys have made a comeback, and now they’re available as cute Furblets. They can have over 45 phrases and can even sing together.

PicassoTiles Magnetic Tiles, 60-Pieces

Let their imagination run wild as they build castles, animals and play with different shapes with these magnetic tile blocks. The kit comes in a pack of 60 for under $20.

Squishmallows Official Kellytoy 8″ Plush Mystery Pack

This mystery pack comes with three plush Squishmallows — and each kit is a surprise!

MEGUO Mini Karaoke Machine 

From singing their favorite tunes to funny voice changing modes, this karaoke machines will be a hit at family night, birthday parties or sleepovers.

Hot Wheels Barbie RC Corvette

This pink Corvette looks like it popped straight from the Barbie movie. The car can fit two dolls, and it’s controlled by a remote control.

Catan (Base Game)

This adventure board game is a great option for kids who are 10 and older with three to four players, says the brand.

More Prime Day toy deals to shop:

• Toniebox Audio Player Starter Set, $99.99 (was $171.95)
• Tonies JJ Audio Play Character, $14.39 (was $17.99)

Shop even more of the best Prime Day toy deals here.

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How we chose the best Prime Day deals

We comprehensively combed through over 340,000 products on sale during Amazon Prime Day 2024 to determine the absolute best October Prime Day deals during the two-day shopping event. When choosing products, we will identify expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings and specific user feedback.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.

Meet the expert

• Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.