Live Nation & Music Forward Foundation Launch 2024 Scholarship Programs


Live Nation and Music Forward Foundation’s 2024 scholarship application period for college students pursuing careers in the music and live entertainment industry is now open.

Five $10,000 scholarships will be awarded to outstanding college students in either their junior or senior year majoring in music, music business, production and/or related fields at an accredited college or university in the U.S. The opportunity is specifically designed to support students interested in the core aspects of the concert business, including concert promotion, venue operation, ticketing, sponsorship, hospitality, artist management and more. Applications must be submitted online by March 31. For more information, click here.

“We are happy to once again work with the Music Forward scholarship program as we continue to invest in talented, driven, and dedicated young people pursuing careers in live entertainment,” says Jordan Zachary, Co-President of U.S. Concerts, Live Nation.

“Our ongoing partnership with the Music Forward Foundation reinforces our commitment to champion and empower the next generation of leaders in our industry,” adds Omar Al-joulani, Co-President of U.S. Concerts, Live Nation.

“Scholarships remain a pivotal part of our community outreach and recruitment programming,” says Nurit Smith, Executive Director, Music Forward Foundation. “Music Forward’s mission is to support young people hoping to enter the music and live entertainment industry and this program expands our reach to a wide range of students who may not otherwise be afforded the opportunity to pursue dream careers.”

Scholarship recipients will be selected by a panel of industry executives and thought leaders across academic, entertainment, civic and corporate sectors. Criteria for selection include academic achievement, essay responses and recommendations. Scholarships will be announced in June 2024, and awards will be given for the fall 2024 semester.

Lorie Hollabaugh
Hollabaugh, a staff writer at MusicRow magazine, has over 20 years of music business experience and has written for publications including American Profile, CMA Close Up, Nashville Arts And Entertainment, The Boot and Country Weekly. She has a Broadcast Journalism and Speech Communication degree from Texas Christian University, (go Horned Frogs), and welcomes your feedback or story ideas at [email protected].
Lorie Hollabaugh
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