LIVE: Prime Day’s final hours! Up to 72% off on Apple, Color Wow, more


It’s the final hours of Amazon Prime Big Deal Days, an event created by Amazon, and we’re still seeing plenty of top deals — but they’re starting to sell out!

Throughout the past two days, the best products we found on sale include Apple AirPod Pros, Alexa devices, fall clothing, home essentials and more. So whether you’re looking to do some early gift shopping before the Black Friday rush or looking to refresh your wardrobe and beauty routine, here’s what you should grab before the deals are gone.

To help break it down, Shop TODAY editorial director Adrianna Brach stopped by Studio 1A this morning to share some of the best finds on day two. From deals on luxe hair care to fast portable chargers for home and beyond, these are the picks we’re adding to cart on the final day of the sale. But hurry — if bestsellers from day one are any indication, our finds are likely to go quick.

We’ll be here all night monitoring the best Prime Day deals available. But don’t wait too long to shop these great deals!

Deals seen on TODAY | Tech deals | Fashion deals | Beauty deals | Home deals | Toy deals | Sign up for SMS | How we chose the best Prime Day deals | Meet the expert

TODAY Prime Day deals

Dermora 24K Gold Eye Masks, up to 51% off

With over 40,000 ratings, these cooling under eye masks can help you fake the look of eight hours of sleep. The brand says they’re moisturizing to tackle dry under eyes and fine lines, brighten up dull skin and energize tired eyes. They’re great for depuffing and perking up the skin, morning or night.

“I like that they’re individually wrapped so you can throw a pair in your purse,” Brach adds. “I love popping on under eye patches for early mornings when I want to look more awake.” Even better? You can add our code 20SHOPTODAY at checkout for an extra 20% off any of the pack sizes.

More Dermora Prime Day deals:

  • 20 pack Starting price: $13.49 Deal price: $6.55 (51% off)
  • 30 pack Starting price: $17.70 Deal price: $10.72 (39% off)
  • 50 pack Starting price: $22.75 Deal price: $14.56 (36% off)

IGK hair care Prime Day deals

IGK Good Behavior Spirulina Protein Smoothing Spray, 50% off

IGK Good Behavior 4-In-1 Prep Spray, 42% off

IGK First Class Charcoal Detox Dry Shampoo, 30% off

Salon and luxury hair care rarely goes on sale, but this brand Brach personally uses (and loves) is currently offering discounts on some of its bestsellers. And the timing couldn’t be better — just like you change up your skin care routine for the fall and winter, you need to switch up your hair care, too. Dermatologists told us the dry, cold air can lead to breakage, so now is the perfect time to grab products to prep and protect, smooth frizz and go longer between washes.

Kasa Indoor Pan/Tilt Smart Security Camera, 27% off

This indoor security camera connects to your smart phone so you can see what’s happening no matter where you are, recording clips when it detects motion that you can watch back so you never miss anything. It’s a great option for pet owners to keep tabs on their pets while away (it has two-way audio, too!) or for peace of mind around the house. You can even sync it with smart home objects like lightbulbs to turn the lights on when you walk into the room.

Google Nest Smart Thermostat, 35% off

Brach says her in-laws have and love this easy-to-use smart thermostat, which allows you to adjust temperatures and set schedules straight from your app. The brand also mentions it features learning sensors and can set itself to energy-saving settings to save you money when you’re not home. Just use the compatibility checker to make sure it works with your system.

Anker USB C to USB C Cable, 33% off

Keep your battery topped off at home and beyond with these charging accessories from Anker. This six-foot cable has dual-ended USB-C plugs for phones, tablets, laptops and more. It has been tested to be able to bend 20,000 times without fraying, the brand says — so no more dead cables!

Anker Portable Charger, 41% off

This portable fast charger is able to bring your phone up to 50% in just 30 minutes, according to the brand. It’s perfect to throw in your purse when you’re out and about — and it can charge up to two devices at once!

Suprus Electric Lighter, 59% off

Brach says this gadget is a Shop TODAY bestseller and it’s not hard to see why. It’s an electric candle lighter that you can recharge and use over and over again. It has a really precise current that passes through and lights the wick without a flame — so it’s a way safer to use than matches and won’t get put out by the wind or any splashes. Plus, it doesn’t require any fuel since it’s rechargeable!

50-in-1 Mini Electric Screwdriver, 39% off

Brach says everyone should have a tool like this on hand for everyday household projects, small repairs and DIY tasks. Forget manually screwing in a ton of pesky screws — this super compact electric one does all the work for you. It comes with 50 bits, so virtually any size you could need is included, plus a magnetic case to keep everything organized. The brand says it can screw up to 400 screws on a single charge, and it can be recharged over and over again (no batteries required).

Zinus Cooling Memory Foam Mattress Topper, 47% off

An easy home hack for a bedding upgrade? Getting a new mattress topper, which tend to get flat and need replacement every few years, Brach says. This option has over 35,000 ratings and is made from supportive memory foam and has a cooling effect, thanks to the ridges texture that lets airflow through.

Deerrun Walking Pad, 40% off

If you’ve been curious about an at-home walking device, now is the time to buy while these big-ticket items are on sale. This walking pad is sort of like a treadmill, but it takes up way less space and can even fit under a desk or table. It’s a neat way to get your steps in while watching TV, talking on the phone, checking your email and more. As we head into the cooler months, Brach says it’ll really come in handy when the elements make it more difficult to walk outside.

Editors’ note: The 90cm version featured on TODAY has sold out, but we also like the 100cm version.

Philips Sonicare Electric Toothbrush, 45% off

Did you know that you should be replacing your toothbrush every three months? If it’s way past time to swap the head on your electric model, this is the one to get — when it comes to electric toothbrushes, all of the dentist sources we spoke to said that Philips Sonicare was their top brand choice.

“This bestselling model dentists recommend is currently under $60, which is the lowest price we’ve seen all year,” Brach says. “It’s got a built-in pressure sensor, two-minute timer and three cleaning modes for the best clean possible — you’ll be amazed at the difference it makes!”

Clinique Prime Day deals, up to 50% off

Clinique has a ton of deals on its bestsellers, from skin care to makeup. So, now’s the time to refresh your toiletries and stock up on luxury beauty at a major discount, says Brach.

More Clinique Prime Day deals:

Amazon Essentials Women’s Heavyweight Puffer Coat, 37% off

According to Brach, everyone needs a good winter coat that is actually fashionable and functional. These three by Amazon’s in-house brand, Amazon Essentials, are up to 58% off right now and will have you set for the season. The classic hooded puffer for women is on sale in black and navy and we love that it goes up to a size 6X.

Amazon Essentials Men’s Packable Hooded Puffer Jacket, 26% off

For the guys, we found a lightweight pick on sale in black and navy that packs down into an included carrying bag, making it perfect for travel.

Skechers Women’s Go Walk Joy Walking Shoe, 33% off

Get your steps in with this Prime Day deal! Reviewers love how they combine fashion and style.

Skechers Men’s Go Walk Walking Shoe, 15% off

Another fashion find you won’t want to skip is this Skechers deals for men and women. They’re basically everything you could want in a sneaker: designed for walking with tons of support and cushion in the sole, a breathable mesh upper and a lace-free, slip-on design for easy on and off. Plus, they come in dozens of colors, whole and half sizes and even narrow and wide fits.

“I like that they don’t look like your average sneaker… they’re almost more like a loafer,” Brach says. “You can really get away with styling them dressed up.”

Prime Day tech deals

Wall Outlet Extender with Surge Protector

There never seem to be enough plugs when you need them, but this hack gives you more space to charge! It features six outlets plus three USB ports with a built-in shelf to stow devices while they charge.

Hanycony Surge Protector Power Strip

If your home is running low on plugs, this outlet extender features a five foot cord and has eight AC outlets and four USB ports for all of your charging needs. Plus, it’s on deal at an eye-catching 50% off discount.

Kasa Smart Light Bulbs

Coming in a pack of two, these smart bulbs allow you to customize your home lighting with 16 million colors to choose from, says the brand. We have a feeling these will be convenient for when daylight saving time rolls around.

More Kasa Smart Prime Day deals:

  • Kasa Smart Plug Power Strip, $39.99 (50% off)
  • Kasa Smart Dimmer Switch Kit, $29.99 (45% off)

Glocusent LED Neck Reading Light

This reading light has three light modes and dimness: warm, cool and yellow. It makes a great gadget for any book lover and an even better Prime Day deal at 45% off.

BolaButty Bluetooth Speaker

Score this bluetooth speaker at 67% off this Prime Day. According to the brand, it has up to 20 hours of playtime and is weather resistant, so you can feel comfortable carrying it everywhere with you.

More Prime Day speaker deals:

  • JBL Flip 6 Speaker, $79.95 (38% off)

Amazon Fire TV Stick 

Prime Day is a great time to score deals on Amazon and Alexa devices, including this Fire TV stick streaming device for under $20.

More Prime Day Amazon device deals:

Amazon FireTV 2-Series (32″)

Score a new TV for just $100 thanks to this deal. It features HD 720p resolution and access to streaming platforms, according to the brand.

More Prime Day TV deals:

  • Insignia FHD 42-Inch Fire TV, $119.99 (33% off)
  • TCL LED Smart TV, $139.99 (26% off)

Kodak Printomatic Full-Color Instant Print Camera Gift Bundle

This camera was a winner in our Gifts We Love awards last year, and right now you can save on the gift-ready bundle. An easy point-and-shoot camera captures the moment and prints it out instantly — no ink cartridges, toners or film needed!

Apple iPad (10th Generation) with AppleCare+

Score the 10th generation iPad for under $350, plus two years of AppleCare is included with that price.

Apple AirPods Pro 2nd Generation

Apple AirPod Pros are currently at their lowest price ever, according to CamelCamelCamel. You can expect noise cancellation and high-quality sounds, says the brand.

More Apple Prime Day deals to shop:

Amazon Kindle Paperwhite

Almost all of our Shop TODAY editors love the Amazon Kindle. And now you can get in on the e-reader craze with this Prime Day deal.

More Prime Day Kindle deals:

  • Amazon Kindle Scribe, $254.99 (25% off)
  • Kindle Paperwhite Essentials Bundle, $134.97 (34% off)

Bose QuietComfort Ultra Bluetooth Headphones

These comfortable over-ear headphones feature noise-cancellation, making them a great option for travel, work and everyday listening.

More Prime Day headphone deals:

PlayStation 5 Console 

Ahead of Black Friday, Prime Day is giving you a chance to save on the PlayStation 5 before the holiday rush. You’ll get the game console and one controller in the box, says the brand.

More Prime Day tech deals to shop:

Shop even more of the best Prime Day tech deals here.

Prime Day fashion deals

Trendy Queen Long Sleeve Shirt

This fitted shirt will pair with any of your favorite fall outfits. At a $10 discount, you’ll want to grab several colors.

Gap Women’s Classic Straight Fit Jeans

Jeans are a timeless piece that will never go out of style, and this classic straight-fit pair from Gap is currently marked down to less than $25. It’s available in four washes and comes in long, short and standard lengths.

  • Gap Ribbed Tank Top, $4.84 (72% off))

Levi’s 720 High Rise Super Skinny Jeans

These super skinny jeans are made with 2% elastane, so you can expect to have a nice stretch to them. Score them now for under $20 before Prime Day ends tonight.

More Levi’s Prime Day Deals:

ColorfulKoala High Waisted Leggings

According to the brand, these leggings feature tummy control and shaping. Plus, they come in many shades from black to mint green.

Kathemoi Women’s Ankle Boots

You’ll feel ready for fall in trendy ankle boots. The stylish shoes come in over 10 colors, including options in faux suede and faux leather.

More Prime Day boots deals:

  • Juliet Holy Lug Sole Boots, $25.29 (64% off)
  • Dream Pairs High-Top Winter Snow Boot, $39.99 (41% off)

Automet Half Zip Pullover Sweatshirt

You’ll be reaching for this cozy pullover all season long. The half zip sweater is a No.1 Amazon bestseller and comes in over 20 colorways.

Kidmi Women’s Suede Clogs

Suede clogs have officially made a comeback and you can score this No.1 bestselling pair for 20% off this Prime Day.

Reebok Women’s Classic Leather Sneaker

A classic white sneaker is something that will never go out of style. If you’re looking for a sleek new pair, this Reebox option is 40% off.

More Prime Day fashion deals:

Shop even more of the best Prime Day fashion deals here.

Prime Day beauty deals

L’Oréal Paris Makeup Telescopic Original Lengthening Mascara

Lush lashes don’t require an expensive mascara. This formula is suitable for sensitive eyes, per the brand, and promises longer, clump-free wear for up to 24 hours.

More Prime Day mascara deals:

COSRX Snail Mucin 96% Power Repairing Essence

Don’t miss a whopping 61% discount on this top-rated serum! According to the brand, the essence in the serum helps prevent dryness and aging.

Rizos Curls Curl Defining Cream

This Shop TODAY Beauty Awards winner is currently 30% off. It contains coconut oil and shea butter to help your curls remain defined, bouncy and full of shine, says the brand.

Color Wow Xtra Large Bombshell Volumizer

Rare deal alert (35% off, to be exact)! One Shop TODAY contributor says this volumizer gave her “short, pin-straight strands a noticeable boost.” The brand says this is thanks to “futuristic foam technology” that adds mass to each strand without disrupting the cuticle.

More Color Wow Prime Day deals:

  • Color Wow Raise the Root Spray, $16.80 (30% off)
  • Color Wow Color Security Shampoo, $16.80 (30% off)

Laneige Lip Sleeping Mask

This fan-favorite lip mask is also on deal during Prime Big Deal Days. It has over 36,000 verified ratings from reviewers that commend its nourishing properties — especially ahead of the colder months.

More Laneige Prime Day deals

  • Laneige Lip Glowy Balm, $13.30 (30% off)

Laura Geller Baked Balance-n-Brighten Powder Foundation

Don’t miss the chance to score 30% off on this bestselling powder foundation that is perfect for mature skin. The brand says it provides buildable coverage and a demi-matte finish.

More Laura Geller Prime Day deals:

  • Laura Geller Baked Blush-n-Brighten Marbleized Blush, $19.60 (30% off)
  • Laura Geller The Best of the Baked Palette, $41.43 (41% off)

Bio-Oil Skincare Body Oil

Bio-Oil has long been hailed a skin care savior, so our team was thoroughly excited to see it on sale during Prime Big Deal Days — at a 29% discount.

Crest 3D Whitestrips

Turning your attention to oral care, lately? Keep your pearly whites bright by snagging this whitening kit on sale.

Elemis Pro-Collagen Cleansing Balm

This luxury cleansing balm will melt off stubborn makeup and gently cleanse your skin without leaving it feel dry, says the brand.

Good Genes All-In-One Lactic Acid Treatment

Save 24% off this Shop TODAY Beauty Awards winner. This exfoliant treatment will visibly reduce fine lines and plump skin within three minutes, says the brand.

More Sunday Riley Prime Day deals:

  • Sunday Riley C.E.O. Glow Vitamin C Turmeric Face Oil, $30.40 (24% off)

L’ange Hair Le Duo Standard 360° Airflow Styler

This multi-functional styling tool can create curls, waves or sleek straight ‘dos, says the brand. The No.1 bestselling hair tool is 48% off for Prime Day.

More Prime Day beauty deals:

Shop even more of the best Prime Day beauty deals here.

Prime Day home deals

Energizer AA Batteries

Now is the perfect time to grab batteries on sale! We found savings of up to $10 on packs from Energizer.

 Ticarve Car Cleaning Putty

If you’ve seen this viral putty on your social media feeds, consider this sale your sign to finally add it to your cart. You can grab it for just $6 right now.

Tide Ultra OXI Power Pods Laundry Detergent

Laundry pods can make laundry day a little easier. If these are your go-to, you’ll be glad to see them on deal right now.

Affresh Washing Machine Cleaner

Did you know you should be cleaning your washing machine? Not sure where to start? These tablets can help.

Bedsure Comforter Duvet Insert

Looking for bedding deals? Start with this duvet insert, which we found on deal for 56% off of the original price.

Mcgor Under-Cabinet Lights

This home hack allows you to add extra lighting in your home, such as under cabinets or in closets — without the high cost.

Mellanni King Sheets Set  

These No.1 bestselling sheets are made with moisture-wicking fiber, which the brand says is more durable than cotton. Score them now for 37% off.

Beckham Hotel Collection Bed Pillows

Coming in a pack of two, these No.1 bestselling pillows are made of 250 thread count cotton and breathable filling, says the brand.

Bissell Little Green Carpet Cleaner

This trending deal can save you some cash — and save your carpets. It’s on deal for 34% off right now!

Ninja Air Fryer Pro XL 6-in-1 (6.5 Quart)

Air fryers are one way to whip up a quick meal when you don’t feel up for using the oven. You can save $40 on this popular model from Ninja when you shop it during Prime Big Deal Days.

More Ninja Prime Day Deals:

  • Ninja Single-Serve Coffee Maker, $79.99 (20% off)

Jackery Portable Power Station Explorer 300

Add this portable power station to your home emergency kit. According to the brand, it can be charged via wall outlet, car or solar panel, providing power to essential electronics and devices up to 300 watts.

Shark IZ363HT Pet Power Cordless Stick Vacuum

This popular model from Shark is on sale for under $300, so don’t miss your chance to save over 30% on this household essential.

Dyson V8 Plus Cordless Vacuum

Now’s your chance to score a Dyson vacuum for 36% off. According to the brand, it has powerful suction and can convert into a handheld device.

More Prime Day vacuum deals:

  • Shark Navigator Lift-Away Vacuum, $119.99 (40% off)
  • Dyson Ball Animal 2 Total Clean Upright Vacuum, $329.99 (45% off)

More Prime Day home deals:

Shop even more of the best Prime Day bedding deals here.

Prime Day toy deals

PicassoTiles Magnetic Tiles, 60-Pieces

Let their imagination run wild as they build castles, animals and play with different shapes with these magnetic tile blocks. The kit comes in a pack of 60 for under $20.

Squishmallows Official Kellytoy 8″ Plush Mystery Pack

This mystery pack comes with three plush Squishmallows — and each kit is a surprise!

MEGUO Mini Karaoke Machine 

From singing their favorite tunes to funny voice changing modes, this karaoke machines will be a hit at family night, birthday parties or sleepovers.

More Prime Day toy deals to shop:

Shop even more of the best Prime Day toy deals here.

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How we chose the best Prime Day deals

We comprehensively combed through over 340,000 products on sale during Amazon Prime Day 2024 to determine the absolute best October Prime Day deals during the two-day shopping event. When choosing products, we will identify expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings and specific user feedback.

As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not TODAY. Pricing and availability are accurate as of publish time.

Meet the expert

  • Adrianna Brach is the editorial director at Shop TODAY, with over a decade of experience as an editor covering beauty, fashion and shopping.

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