GENESEO — Livingston County Tourism is celebrating National Travel and Tourism Week May 19-25, 2024. The annual event recognizes the pivotal role of the travel industry in propelling economic growth and innovation.

Livingston County Economic Development and Livingston County Tourism partnered together in March of2021 to enhance collaborative efforts and align countywide initiatives for economic advancement. Together, they have implemented strategic plans informed by a comprehensive destination assessment conducted by tourism branding and downtown development professional Roger Brooks, focused on community branding, downtown revitalization, and destination marketing.