SALISBURY, N.C. – In a collaborative approach aimed at increasing mental health support and crisis intervention, Rowan County Public Health and the city of Salisbury have joined forces to launch an initiative promoting the National Suicide Prevention Lifeline’s new three-digit number, 988. As part of this effort, magnets featuring the 988 crisis line will soon be displayed on both Salisbury police cars and fire trucks.

The decision to use emergency vehicles as a way to promote the 988-crisis line reflects the need to reach individuals who may need immediate support and intervention. By leveraging the visibility and prevalence of police cars and fire trucks throughout Salisbury, the partners hope to raise awareness about the availability of mental health services and let community members know that it is okay to ask for help.

“This project aligns directly with our country’s effort to improve access to mental health services while destigmatizing the need for these services,” said Amy Smith from Rowan County Public Health. “The implementation of the 988 crisis line, which launched nationwide in 2022, represents a significant step towards simplifying access to mental health support and suicide prevention resources.”