The fashion industry’s spotlight turned to London Fashion Week AW24, revealing a spectrum of beauty trends that promise to shape the upcoming season. From the nostalgic embrace of grunge eyeliner to the ethereal approach to doll-like skin, the event was a showcase of creative diversity. This article delves into the standout beauty trends, offering insights into how these can be adapted into everyday looks.
Grunge Meets Glamour
The resurgence of grunge was palpable across several shows, with Erdem and Aaron Esh leading the charge. This trend, characterized by its bold, smudged eyeliner, offers a nod to the rebellious spirit of the ’90s while infusing it with modern sophistication. Chloé’s AW24 beauty look, however, took a different direction by championing a ‘make-up-free’ aesthetic that emphasizes natural beauty and skin care over cosmetics.
Dewy, Doll-Like Complexions
The fascination with doll-like beauty, sparked by Pat McGrath’s moment at Margiela, found its way to London’s runways. Erdem’s autumn/winter 2024 show, in particular, highlighted “polished and beautiful” complexions achieved through meticulous skincare routines. The secret behind these radiant looks? Multi-masking facials and lymphatic massages performed by a team of 111SKIN experts, inspired by opera legend Maria Callas. This trend underscores a shift towards valuing skin care as the foundation of beauty, aligning with Loewe’s AW24 anime-inspired hair and makeup looks that also emphasize skin quality.
Street Style Influences
As always, the streets around the fashion week venues were teeming with inspiration, offering a glimpse into the real-world application of runway trends. Notable among these were the “silver rush” and “Wild West” themes, as reported by Fashion United. These trends, together with a move towards minimalism and comfort, suggest a broader appetite for diversity in beauty and fashion. The embrace of ’90s fashion, with its mix of simplicity and boldness, appears to be making a significant return, influencing not just street style but potentially everyday beauty routines as well.
London Fashion Week AW24 has once again proven to be a fertile ground for emerging beauty trends. From the defiant lines of grunge eyeliner to the serene glow of doll-like skin, the event offered a rich palette of inspiration. As these trends make their way from the catwalk to the high street, they invite us to rethink our beauty routines and perhaps, more importantly, our perception of beauty itself. Whether adopting a minimalist approach to makeup or indulging in the occasional bold statement, the underlying message is clear: individuality and authenticity reign supreme.