THE WHAT? L’Oréal Paris South Africa announces its role as the official makeup and beauty sponsor for South African Fashion Week’s April and October editions, promising to merge beauty artistry with fashion’s dynamism under the empowering “Walk Your Worth” theme. This partnership aims to infuse the runway with sophistication and empowerment, blending cosmetics’ charm with South African fashion’s vibrancy.

THE DETAILS  The collaboration between L’Oréal Paris and South African Fashion Week is set to be a historic event, taking place against Johannesburg’s Mall of Africa’s lively setting, where it will celebrate beauty and fashion’s convergence through confidence and diversity. Highlighted by the “Walk Your Worth” runway show and collection, in collaboration with designer Biji La Maison, this venture promises to showcase a blend of local creativity and global beauty expertise, presented by a select group of influencers and celebrities.

THE WHY? Burkhard Pieroth, President of Sub-Saharan Africa for L’Oréal Paris, highlights this partnership as not just a collaboration but as a powerful statement promoting women’s strength and beauty’s diverse expressions, inspired by L’Oréal’s iconic “Because You’re Worth It” slogan. This initiative is set to not only empower women but also to weave a narrative where beauty, fashion, and empowerment come together, celebrating the resilient spirit of women everywhere, with L’Oréal Paris South Africa looking forward to unveiling this spectacle at the upcoming South African Fashion Week.