This paid piece is sponsored by Southeast Technical College.
William Knippling’s journey into the world of automotive technology isn’t just about building a career, it’s about honoring a legacy.
A native of Huron, Knippling is pursuing an automotive technology degree at Southeast Technical College.
He’s also a proud recipient of a Build Dakota Scholarship, which is helping him graduate debt-free while preparing for a promising career with Olympic Motors — his hometown dealership and future employer.
Family-driven passion for cars
Knippling’s passion for cars was sparked at a young age, nurtured by his close relationship with his grandfather, who worked as a body man for over 40 years, including at the same dealership where he soon will begin his career.
“My grandpa and I were really close,” Knippling said. “Every Sunday, we’d watch Formula One races together, and we’d go to Huset’s Speedway every year to watch sprint cars and midget cars. I’ve always loved cars, and that’s really where it started.”
Knippling carries these memories with fondness, including a particularly unforgettable one. “A few years ago, we were headed to the High Bank Nationals in my grandparents’ old RV. On the way there, the front tire blew out between Huron and Mitchell. We had to fix it on the side of the road. A couple years later, the rear tires blew in the same spot. But once we got there — it was always worth it. Camping at the track, visiting the pits, watching the races — it’s what I love.”
Choosing Southeast Tech
When it came time to choose a college, Knippling explored several options, but STC stood out.
“STC just felt like the right fit,” he said. “I toured the school and was really impressed. The instructors were great, and the shop was huge. It had everything: lifts, tire machines, transmission equipment, even a dyno. It was the kind of place where I could really build my skills.”
Now in his first year at Southeast Tech, Knippling is thriving.
“The first semester was broken into three sections, and now we’re working on engine repair and steering/suspension. I came in with a basic understanding, but my technical skills have improved so much. My grades are good, and I feel confident about what I’m learning.”
Building his future through Build Dakota
Knippling first heard about the Build Dakota Scholarship program during a presentation in high school. The idea of graduating debt-free immediately stood out.
“It sounded like an incredible opportunity,” he said. “The freedom to finish school without debt so I can focus on buying a house or a car sooner is something I’m really thankful for.”
But to qualify, he needed an industry sponsor. Fortunately, his family ties to Olympic Motors helped open the door.
“Near the end of my junior year, I knew I needed a sponsor. Huron has two dealerships, so I went to both. Ford wanted to send me out of state, but Chevy pointed me to their service manager, Lockwood Yost. I told him about Build Dakota and asked if they were a sponsor or could help me out.”
Although Olympic Motors hadn’t participated previously in the Build Dakota program, Knippling’s determination made an impact.
“I kept checking in with them every few months. Over time, they got to know me better, and eventually, they agreed to sponsor me. It means a lot.”
Looking ahead
After graduation, Knippling plans to work at Olympic Motors for at least three years, fulfilling the terms of his Build Dakota Scholarship and gaining valuable experience. Long term? He has big dreams.
“My dream job would be working as a mechanic for a NASCAR team,” he said with a grin.
From watching races with his grandfather to turning wrenches in a state-of-the-art facility at STC, William Knippling is driven by more than just horsepower — he’s driven by purpose, family and a clear vision for the road ahead.