Lululemon launches its first casual sneaker for men and women


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The product: Lululemon Cityverse sneaker.

Why we love it: Vancouver-headquartered brand Lululemon has launched its first casual sneaker for men and women.

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Dubbed the Cityverse, the design is billed as an “elevated everyday staple.” Boasting a simple, sleek design, the footwear find is available in four colours including white, pink and dark brown. In addition to a wear-everywhere exterior, the Cityverse boasts material and fit innovation such as 3D-moulded support and contoured cushioning for comfort and fit.

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“Extensive research, wear-testing and ambassador feedback went into each of these designs to ensure a perfect fit, no matter the activity,” Sun Choe, chief product officer for the company, said in a news release.

The company created custom-shoe lasts using research based on the differences between men’s and women’s foot shapes to create the new sneaker style. The lasts were also used to design future footwear creations such as the Beyondfeel and Beyondfeel Trail sneakers launching this spring.

The price: $178.

The retailer: Lululemon, lululemon.com.

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