A recent launch on Nykaa signals a strategic step in CHANEL Fragrance & Beauty’s expansion across India, as the French luxury house partners with the country’s leading beauty platform to boost its online and offline presence. The collaboration aims to strengthen CHANEL’s accessibility and visibility in a market with rising demand for premium beauty offerings.

CHANEL’s fragrance and beauty division has been present in India since 2010 but is ramping up its footprint through a launch on Nykaa’s e-commerce platform and physical stores. This includes retail placement in high-profile locations like Mumbai’s Palladium Mall and Chandigarh’s Nexus Elante Mall, among others.

According to CHANEL and Nykaa leadership, the partnership is designed to offer a luxury experience tailored to Indian consumers through curated assortments, exclusive samples, and a seamless omnichannel journey. The move reflects both brands’ commitment to elevating customer experience while tapping into India’s surging demand for high-end beauty.

Image Credit: CHANEL