A series of exciting fashion pop-ups are coming to Saudi Arabia.

Spearheaded one of the nation’s leading retail groups, Cenomi Centers, the new activations will bring a groundbreaking fusion of luxury and innovation.

GRAZIA is here to unveil a series of seven exciting fashion and beauty activations are launching across three major Saudi cities—Riyadh, Jeddah and Dammam— brought to you in partnership with Cenomi.

Set to launch in March, the experiential three-day shopping activations will see some of the region’s leading faces in fashion and beauty partake in a series of panel talks, masterclasses and much, much more.

With a portfolio comprising of 22 shopping destinations, located across 10 major Saudi cities, including Riyadh, Jeddah and Dammam, Cenomi has become the go-to for curating immersive lifestyle experiences. Merging global trends with local flair to craft the next generation of lifestyle destinations, they house international brands including Lacoste, Tommy Hilfiger, Massimo Dutti and H&M to beloved local icons.

After the successful launch of its latest lifestyle offering, U Walk Jeddah, this only marks the beginning of an exciting new chapter for Cenomi. Flagship centres Jawharat Riyadh and Jawharat Jeddah are set to open in 2025, which will bring a new meaning to luxury shopping in the Kingdom, which is in steadfast alignment with the all-important Vision 2030 mandate.

As we enter a new season, GRAZIA and Cenomi are here to bring you a shopping experience in the Kingdom like no other this spring.

The full schedule

The full schedule will be revealed soon. Stay tuned.

For more information visit cenomigroup.com.