In the world of celebrity-owned tequila brands, Matthew and Camila McConaughey are making a bold statement with their latest venture – Pantalones Organic Tequila.
The couple, known for their charisma and love for adventure, unveiled their new tequila brand in a playful and unconventional way, proving that they’re not afraid to “bare it all” for their latest project.
In a cheeky video posted on Wednesday, Matthew and Camila McConaughey embarked on an exciting journey through an agave field, setting the stage for their tequila brand’s grand reveal.
The playful video captures the couple on their motorcycles, sporting aviator sunglasses and casual button-down shirts.
However, it doesn’t take long to notice that they’ve left something essential behind – their pants.
Pantalones Tequila aims to embrace authenticity
In this humorous and light-hearted video, Matthew McConaughey and Camila McConaughey make it clear that Pantalones Tequila is not just another celebrity-backed spirit.
Their sense of humor shines through as they ride off on a dirt path, blurred below the belt, and toast to their new adventure while encouraging everyone to join in on the fun.
In a joint statement, the couple declares, “Pantalones Organic Tequila – the best thing we’ve made with our pants on.”
The video embodies their philosophy that tequila should be about enjoyment, fun, and authenticity, even if it means leaving your pants behind.
The McCounaugheys’ tequila hails from Amatitlán, Jalisco
Pantalones Tequila officially launched with three distinct offerings: Blanco ($45), Reposado ($50), and Añejo ($55).
These spirits, available on the company’s website and at totalwine.com, are crafted to be smooth, flavorful, and perfect for sipping, shooting, or mixing into your favorite Fancy Pants cocktail.
What sets Pantalones Tequila apart is its commitment to quality and sustainability.
Made in Jalisco, Mexico, with 100 percent organic blue weber agave, the tequila is agave-forward and a testament to the McConaugheys’ dedication to excellence.
The Pantalones Tequila line comprises a honey- and citrus-infused Blanco, a Reposado aged for nine months with hints of fresh oak and sweet fruit, and a 15-month-aged Añejo boasting flavors of butterscotch, maple, and vanilla.
The McConaugheys have partnered with Tequilera Tap, a certified organic family-owned distillery known for its fourth-generation agave farming legacy in Amatitán, Jalisco.
Their commitment extends to sustainability, as the Pantalones Tequila brand is USDA-certified organic and gluten-free.
The production process focuses on zero-waste, including upcycling agave fibers and remaining liquids for composting.
Moreover, Pantalones Tequila proudly supports environmental causes, with the brand being a member of 1% for the Planet.
This certification signifies their commitment to donate a portion of sales to environmental nonprofits, ensuring a more sustainable and healthier planet for future generations.
Matthew McConaughey’s venture into the spirits world began in 2016 when he joined Longbranch Bourbon as a creative director, a role he held until 2022.