Meghan Markle is set to unveil her new brand As Ever today, but according to reports from Netflix staff involved in the launch some are already ‘over it.’
The Duchess of Sussex has been actively promoting the launch on her social platforms, and those working closely on the venture seem to be weary of the “drama” that trails both Meghan and husband Prince Harry, who has recently become entangled in controversy over his Sentebale charity.
Insiders suggest that within Netflix circles, there are lingering “fears” about the success of the launch.
Employees engaged with her series With Love, Meghan have vented to Mail Online: “There is so much drama surrounding them once again that internally the team are over it before it’s even launched. It’s been a logistical nightmare and the buying team are having an issue as they can’t work out what the demand will be, if any.”
(Image: (Image: As Ever))
In a starkly candid four-word summary, one insider remarked: “We’re already over it.”
Demonstrating partnership with Meghan, Netflix’s Consumer Products Group (CPG) division is poised to start selling her lifestyle range later today, reports the Express.
The narrative goes on to posit that Meghan might leverage her connections in Tinseltown to spur sales for her label.
It’s anticipated that she will employ tactics akin to the previous year when a slew of influencers took to social media to endorse her merch.
Insiders have let slip: “Sources said: “People will be posting their jars of jam – they’ve seeded it to lots of influencers to get it out there and to plaster social media with ‘good vibes’ on launch.”
As Ever, Meghan’s brand, is set to release its first seasonal collection later today on its official website. The brand is expected to launch new product lines seasonally.
The inaugural collection from As Ever includes a variety of items such as raspberry spread in keepsake packaging, herbal teas in lemon ginger, peppermint and hibiscus flavours, flower sprinkles, crepe mix, shortbread cookie mix with included flower sprinkles, and a limited-edition wildflower honey with honeycomb.
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These offerings reflect Meghan’s philosophy of “elevated, everyday living” and are inspired by her enduring passion for cooking, entertaining, and effortless hosting.
The pricing details for the products have also been disclosed. The raspberry spread in keepsake packaging is priced at 14 dollars (£10.80), while the limited edition wildflower honey with honeycomb comes with a price tag of 28 dollars (£21.60).
Additionally, the flower sprinkles, which the Duchess frequently uses and mentions in her Netflix series, will be available for 15 dollars (£11.60).
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