MILAN (AP) — An anti-fur protester crashed the Fendi runway show Wednesday during the first day of Milan Fashion Week of mostly womenswear previews for fall-winter 2024-25.

A PETA activist jumped into the models’ finale holding up a sign that read “Animals are not clothing,” before being whisked away by security. The animal rights group is pressuring Fendi to join other global fashion brands that have agreed to use synthetic alternatives to real fur.