Weeks after her shock split with Tommy Fury, Molly-Mae Hague has launched her long-awaited fashion brand: Maebe. From blazers to cardigans and jeans, the collection is sure to sell out.

News of the brand won’t come as a surprise to fans of the influencer. Alluding on her YouTube channel this month that she’s been working on a secret project, TikTok sleuths were quick to find a company on Companies House registered to the same address as Hague’s fake tan brand, Filter.

The hunch was almost confirmed when fans then found the brand’s Instagram account, @Maebestore, which had 80k followers days before the announcement was made (now it has 840k). Most telling of all was that it only followed Hague.

After the former Love Island contestant confirmed it herself, she hosted a pop up in London giving fans a sneek peek of the clothes (there were queues down the street, naturally). Now, the debut collection has officially dropped.

Of course, Hague is no stranger to the fashion industry. Famously, the influencer held a lucrative position as creative director at Pretty Little Thing before quitting in 2023 to focus on her family (she has a one-year-old with former partner Fury).

Her own label is slightly more expensive than PLT, with prices starting at £35 for a T-shirt. Infused with the influencer’s signature minimalist style (think oversized blazers and wide leg jeans), the capsule consists of just 11 pieces – and I’ve picked out my favourite pieces below.

An oversized blazer is one of the most versatile things you can own. An easy way to dress up jeans à la Molly Mae, they’re equally good for throwing on over an evening dress in place of a jacket. Maebe’s style boasts a classic double-breasted silhouette, inflated cut and minimalist grey finish. The blazer has a preppy feel that will be the perfect match for mini skirts and loafers this autumn.

Butter yellow was the colour of the summer and Molly Mae is making a case for it this winter with a cardigan. The cropped hem lends it to styling with high-waisted jeans or trousers, while the crew neckline, gold button front and subtly oversized sleeves add to the premium feel. Match the buttons with statement gold jewellery. It also comes in grey for a more minimalist look.

It’s rare to not see Mollie Mae in a pair of jeans, so it’s no surprise that her debut collection features some mega denim. Available in light blue denim and washed black, this pair are cut into a contemporary wide-leg silhouette with a baggy silhouette and on-trend low-rise waist. But the pièce de résistance is the seam detailing down the front leg that lengthens your figure.

The classic white shirt has been given a stylish upgrade by Maebe in the form of side vents for movement and a slightly cinched-in waist for an hourglass silhouette. The crisp white finish and smart cut make it a great workwear piece. Simply add an oversized black blazer and black trousers for an easy corporate look. Or, dress the shirt down with wide-leg jeans and ballet flats.

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