Pleasantrees Officially Breaks Ground on 9,000 Square Foot Retail Establishment, Debuts a Fresh Look for the Gibraltar Man
MOUNT CLEMENS, Mich.
,
Nov. 9, 2023
/PRNewswire/ — Pleasantrees today announces they are breaking ground at the site of the historic Gibraltar Trade Center, transforming it into a dynamic events space and cannabis retail store. After 33 years, the reimagined space will breathe new life into the building’s once-shuttered doors, including a new look for the iconic
Gibraltar
man sign.
Since 2022, Pleasantrees has occupied the space with a temporary dispensary for medical and recreational sales. The leading
Michigan
cannabis retailer’s permanent location will occupy approximately 9,000 square feet of the 250,000-square-foot facility. Pleasantrees was awarded permits for cultivation, processing, retail, and a consumption lounge. As part of the interior and exterior renovation, Pleasantrees plans to update the parking lot for an improved customer experience.
“I have always dreamed of a world in which cannabis is destigmatized,” said
Randall Buchman
, Founder and CEO of Pleasantrees. “I am grateful that Pleasantrees now has the opportunity to develop the
Gibraltar
site into a venue where cannabis users and the rest of the community can share experiences.”
Passersby can spot this historic site from the neighboring interstate, thanks to the larger-than-life sign of a mustached man in a brown suit. Pleasantrees commissioned Detroit Sign Painters to outfit the man in a new blue suit to usher in the building’s new era. The artist team includes the original sign painter’s daughter,
Kelly Thomson McLeod
, bringing the project full circle.
“[My father],
Leonard Thomson
, grew up in
Grosse Pointe
and graduated from
Detroit’s
College of Creative Studies. He worked as a billboard painter for over 20 years,” said McLeod. “The Gibraltar Man is a family favorite. We were able to go to Disney World because of that sign, so it’s extra special to us.”
In addition to housing a medical and recreational dispensary on-site, Pleasantrees has further plans to reactivate the location with community events, preserving the spirit that defined the historic Gibraltar Trade Center. The building will bring together residents from
Mount Clemens
and surrounding areas for concerts, auto shows, farmers markets, and more.
ABOUT PLEASANTREES
Pleasantrees is a vertically-integrated cannabis company which prides itself on cultivating the highest quality craft cannabis. It is
Michigan’s
leading wholesaler of medical and recreational cannabis and presently operates five retail establishments in
Hamtramck
(recreational),
Houghton Lake
(recreational),
East Lansing
(dual-licensed),
Lincoln Park
(recreational) and
Mount Clemens
(dual-licensed). Additionally, the company has world-class cultivation and processing facilities in
Harrison Township, Michigan
.
The company is committed to cultivating the highest-quality cannabis utilizing a thoughtful, midwestern approach: Working hard so our community can enjoy more of life’s pleasures. For more information visit enjoypleasantrees.com.
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SOURCE Pleasantrees