Responsibly crafted fashion brand Nobody’s Child is expanding into beauty with the launch of a Goddess Collection that includes perfumes, skincare and home fragrances.

The range informed by Greek mythology includes products like the Gaia body wash, Iris hand and body cream and Rhea eau de parfum, referencing the personification of Earth, the personification of the rainbow, and the goddess of female fertility and motherhood, respectively.

As a brand that markets itself as an ethical alternative to high street brands, Nobody’s Child debuted a lifestyle category in 2023 and is taking the next natural step in 2024 with its first foray into beauty. “As part of our lifestyle brand journey we wanted to offer consumers that full product compliment, and beauty was where we landed,” CEO Jody Plows revealed to Cosmetics Business.