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Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
In this episode of the Brave Commerce podcast, Sarah Hofstetter and Rachel Tipograph sit down with Jean-Paul Jansen, CMO of Mars Pet Nutrition North America, to discuss the evolving pet care market.
Jean-Paul shares how Mars adapts to trends like premiumization and shifting consumer expectations, from innovative product launches to strategic use of retail media networks and ecommerce.
![This post was created in partnership with Fetch During Adweek’s webinar, From Clicks to Connection: Tech’s Role in Creating Lifelong Consumers, industry leaders explored how brands can use technology, AI, […]](https://static.beescdn.com/news.myworldfix.com/2025/01/20250121214313249.jpg?x-oss-process=image/auto-orient,1/quality,q_90/format,webp)
Jean-Paul reveals Mars’ research-driven approach to understanding pet parents’ needs and delivering value through targeted solutions. He also highlights the company’s efforts to balance affordability with premium offerings and how retail data drives personalization and growth.
The conversation dives into Jean-Paul’s bold career pivot to ecommerce, his leadership philosophy, and how Mars stays ahead in a competitive market by focusing on innovation, collaboration, and pet parent obsession.
Key takeaways:
Innovative Strategies: How Mars uses research and insights to create pet-focused products and solutions.
Retail Media ROI: Harnessing data to deliver effective, targeted campaigns.
Leadership Insights: JP’s approach to building teams and driving change in a fast-evolving industry.