In a unique foray into the world of culinary television, NBTV Studios introduces ‘The Pantry,’ a new video-commerce cooking show set to premiere in March on Spirits Network. This innovative series is the brainchild of Tom Colicchio, a celebrated restaurant owner and star of ‘Top Chef,’ who will not only grace the show as a host but also contribute as the Executive Producer. ‘The Pantry’ is an ambitious attempt to redefine the landscape of cooking shows by integrating a ‘V-Commerce’ model. This cutting-edge concept, powered by NBTV’s proprietary ‘Buy Bar’ technology, will allow viewers to effortlessly purchase products featured on the show without disrupting their viewing experience.

‘The Pantry’ – A Melting Pot of Talent, Taste, and Technology

‘The Pantry’ is envisioned as a dynamic fusion of the unrehearsed charm of ‘Comedians in Cars Getting Coffee’ and the culinary artistry synonymous with ‘Chef’s Table.’ The show will star Chef Colicchio, who will join forces with a star-studded lineup of celebrity chefs, actors, and restaurant owners. Together, they will whip up a storm of mouthwatering dishes and cocktails from a gourmet pantry. The audience will be granted the unique opportunity to shop the episode and recreate the gourmet pairings in their kitchens.

Sponsors and Partners

Adding to the show’s appeal is the support of various high-profile sponsors, with Saratoga Spring Water leading the pack. Celebrated for its quality still and sparkling spring water, Saratoga Spring Water brings an impressive 150-year legacy to the table. Other brand sponsors include Tequila Camarena, Crown Maple, Korin Knives, Made In Cookware, and Kings County Distillery. Additional brand partners encompass Su Casa Mezcal, ChefShop.com, Colicchio Collection, among others.

‘The Pantry’ to Air on Spirits Network

Spirits Network, the chosen platform for the series premiere, is a shoppable entertainment network specializing in stories, recipes, and exclusive products from the spirits world. Accessible on various platforms, Spirits Network boasts a reach of over 100 million devices. With ‘The Pantry,’ Spirits Network aims to provide an immersive watch, buy, and taste experience to its audience, further solidifying its position as a unique player in the entertainment industry.