Mitchell Jackson has been an NBA fan for as long as he can remember. When the opportunity to write a book about the intersection of basketball and fashion arose, he jumped at the chance. The book, titled Fly: The Big Book of Basketball Fashion, explores this connection.

Jackson says in the ’70s and ’80s, social media wasn’t around. This made it hard for fans to see their favorite players dressed up unless it was posed images. Former NBA Commissioner David Stern changed the game again when he instituted a dress code in 2005. Social media has helped make it an industry.

Now, you see basketball players with collaborations and sponsorships by high-end fashion brands as well as a movement towards bringing attention to racial injustices through clothing.

Jackson joined Arizona Horizon to give us the scoop on his newest book.