Feb. 29, 2024

The name says it all: Real Deals.

The new retailer specializing in lower-priced merchandise is planning to open in a retail center on the southeast corner of 41st Street and Western Avenue.

It’s being brought to Sioux Falls by Janessa Wilson, who discovered the store while living in Idaho and decided to expand it here, where she moved to help open Crumbl Cookies.

“I would go shopping there all the time,” she said. “One of my favorite things was the home decor because they always seemed to bring in unique items.”

The clothes “are super affordable,” she continued. “Most boutiques are really expensive, and that’s not what we do.”

Because there are limited quantities, items “go fairly quickly,” Wilson said. “I’ll get new inventory all the time. We have a shoppable backroom, which is another thing we loved, and it’s where we set the new items out — not quite on the floor yet but you can get them before anyone else — and if we have one or two left, that’s where they go, and they’re usually discounted to try and get them out.”

Real Deals buys “directly from vendors, so we’ll have a lot of name brands,” she added. “KanCan and Judy Blue and Flying Monkey, so name-brand things but affordable prices.”

The goal was to find a space on 41st Street, given her experience with Crumbl Cookies, Wilson said.

“I just said I want to be on the west side and visible from 41st, and this happened to be available,” she said. “It was wide open, and I just needed an open showroom. I didn’t have to do much knocking down, so it made a simple build-out.”

The space at 2001 W. 41st St. most recently was a seasonal store with Christmas decor.

Wilson hopes to open in early spring and is starting to hire initial staff to help put the store together.

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