Weeks after Kohl’s said it was expanding its home assortment with the addition of new home decorative items, many of those products are now in stores with some sold under the retailer’s Sonoma private label.

A recently walk-through of the Kohl’s location in Mechanicsburg, Pa., found store personnel putting the final touches on the retailer’s expanded home section. On display was an assortment of mix-and-match and boxed portable lighting all placed on shelves, a variety of decorative accessories, soft home items such as decorative pillows, wall decor and shelving, and a variety of home organization products.

The assortment of new products was positioned adjacent to the retailer’s housewares department, creating a broad area in which consumers can shop and find products for their home needs. It was unclear what types of products were previously in the space that is now being used for the aforementioned items.

In announcing Kohl’s new effort in home, Nick Jones, the retailer’s chief merchandising and digital officer, said the company has been making “meaningful changes” to reposition its home product offerings. 

“As part of Kohl’s broader strategy to drive growth, we identified a real opportunity in home, and we’ve been thoughtfully building the category to position ourselves as a destination for home goods,” he said. “We’re incredibly encouraged by initial customer response to our home decor assortment, and we see Kohl’s becoming a more formidable player in the home business.”