Honda is pushing forward with plans to electrify its lineup. The Japan-based automaker gave another hint at models of the future with the debut of the Prelude Concept today at the Tokyo Mobility Show.
Toshihiro Mibe, Honda Motor Company’s director, President and representative, presented the car to the gathered crowd, saying that it will take, “the joy of driving into the full-fledged electrified future.”
That future includes sports cars. Prelude Concept is positioned in that space, much like it was when the original Prelude was in production from the late 1970s until 2001.
Last year, Mibe talked to the press about the importance of an electrified lineup as part of Honda’s future, and how sports cars were an integral part of that. It was part of a larger presentation that included Honda’s electrification investment roadmap.
The automaker plans to spend $40 billion to develop electric vehicles over the next decade. Honda’s roadmap to an emissions-free future sees 30 electric models introduced by 2030, equalling more than 2 million vehicles produced annually.
Honda hasn’t committed to Prelude as a revamped standalone model. The concept car is designed to be an introduction to future models. Mibe said that the future models will “inherit the joy of driving” as part of Honda’s electrified future and “embody Honda’s unalterable sports mindset”. He then warned, “We are diligently progressing with development, so please keep your expectations high for this model.”
Mibe talked a big game when describing Prelude Concept, saying, “The Prelude Concept is a specialty sports model that will offer exhilarating experience that makes you want to keep going forever and extraordinary excitement you never felt before.”
That turn could be in the form of a new, enthusiast-focused model for the Japanese market. “The concept looked great and a production version could be an emotional offering in a market that seems to have fewer and fewer of those, looking at hybrid technology to meet electrification goals,” Stephanie Brinley, associate director of research and analysis at S&P Global, told Newsweek.
“But if it reaches production, this is a low-volume proposition in any market. Reviving the Prelude name may enable a more aspirational image than simply a Civic coupe, which could help it sustain a higher price point and make the project viable,” she said.
Honda’s turn toward sportiness comes as the company’s premium arm, Acura, has been bringing its sporty DNA forward in its latest models. The company revived the Type S performance moniker first for the TLX then for the NSX, MDX and Integra. Though sportier by design, Acura has yet to introduce an electric car to its concept or production roster.
Both companies will have electric SUVs come to market in the next year. Acura will launch the ZDX and ZDX Type S. Honda’s going to sell the Prologue. Both will be built in partnership with General Motors, in the U.S.
Uncommon Knowledge
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Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.