Hosted at LAVAN, NYLON & Kate Spade New York Present NYLON Nights: Fashion Edition featured bold, bright pop art-inspired graphics.Credit: Getty Images for NYLON

NEW YORK—Starting this year, NYFW’s main venue went out of fashion—sorta.

After more than five years, IMG said so long to Spring Studios as the official hub of New York Fashion Week: The Shows for this most recent NYFW, which ran from Feb. 9-14. Part of the reason for the shift away from the TriBeCa space on Varick Street was that it couldn’t successfully accommodate the onslaught of activations and the influx of influencers.

Instead, IMG moved to the Starrett-Lehigh Building in Chelsea, which boasts an 18th floor that’s outfitted as an event space, as well as the floor below that could be dedicated to back-of-house logistics.

This year, IMG also introduced its first-ever consumer pop-up called NYFW: Backstage at 21 Greene. Here, partners like TRESemmé were on hand to offer the public a slice of fashion week.

An ongoing trend, unexpected brands like Adobe and GT’s Living Foods continued to partner with designers, introducing their products to consumers in unique ways.

Keep scrolling to see more events and activations from New York Fashion Week 2024…