Livvy Dunne, an LSU gymnast and social media phenomenon with over 13 million followers, is redefining college sports after the NCAA decided to allow student-athletes to earn from their NIL. Her journey, marked by lucrative endorsements and fame, unveils the challenges female athletes encounter in the spotlight.

Olivia Dunne is making waves in both gymnastics and baseball, showcasing her prowess at LSU while amassing a massive fanbase. Beyond gymnastics, her association with one of MLB’s top prospects, Paul Skenes, the first overall pick in the recent MLB draft and now the third-ranked prospect in baseball, has sparked attention. However, her recent social media posts, especially one after practice, captivated fans who couldn’t help but admire her beauty, further amplifying her popularity.

Social media maven

Olivia “Livvy” Dunne, the LSU gymnast and social media sensation, recently revealed a new obsession in a post following her discussion about her coffee addiction. Showcasing a series of stunning pictures, her blonde hair impeccably complemented her jaw-dropping appearance in every shot. While car selfies might seem commonplace on Instagram, Dunne’s latest set stood out remarkably. As a Sports Illustrated Swimsuit rookie, her four-selfie gallery, shared on a Tuesday night, exuded sheer beauty and grace.

Dunne humorously captioned the post, stating, “This is 100% how I look after practice,” playfully acknowledging her impeccable appearance while tagging her Vuori athletic wear.

Olivia’s trailblazing endorsement success in NCAA sports

Leveraging her immense social media following and athletic prowess, Dunne struck major endorsement deals with prominent clothing brands such as American Eagle, Forever 21, and Vuori. These partnerships have propelled her into a realm of unprecedented financial success within the NCAA, earning her millions in NIL (name, image, and likeness) deals.

She also has endorsements with GrubHub, Madden/EA Sports, TooFaced cosmetics, and the Nate app, which have earned her considerable income, reportedly reaching seven figures annually. Dunne, who designs her own gymnastics outfits and enjoys fashion, invests in herself and her business, purchasing makeup for social media content and materials for her custom leotards. She says, “very grateful to be making seven figures” per year.” She further added, “After college, there’s nothing really for gymnasts.”

Watch this story After Discussing NIL Wealth with Sports Illustrated, Olivia Dunne Joins Best of Best at Forbes