One in five Brits say frosty temperatures are the worst thing about winter


Over half of Brits (53%) say they struggle to function when it’s cold – and turn to comfy loungewear (72%), or hot food (37%) to try and keep warm and cosy.

One in five say that frosty temperatures are the worst part about this time of year – while others cite an increase in seasonal illnesses (12%), and limited daylight (28%).

And the survey of 2,000 adults, carried out via OnePoll, found that almost three-quarters (72%) hate, or dislike, feeling chilly. As a result, over a third (37%) have even ventured out the house wearing indoor clothing – as they can’t face getting changed out of their comfy clothes.

But now, in light of the findings, Domino’s has been working on a one-of-a-kind fashion item – a wearable heat suit, made out of pizza box insulation technology.

The bold red and blue suit may resemble something from NASA – but it’s really designed to keep you warm here on earth. It’s made with the same maximum hyper-insulation materials used by its delivery drivers to keep pizzas warm en-route – and now it’s wearable.

Design and production has taken months, with the outer fabric made from nylon and a polycotton lining – matching the Heat Bag heat test, losing only four to five degrees in a two-hour period.

It comes as over half of Brits say they can't function in the cold, winter weather
It comes as over half of Brits say they can’t function in the cold, winter weather
(Image: Domino’s)

The heat suit is also equipped with a handy mobile phone arm holder, a front pouch for stashing away dip pots, and napkin knee inserts.

And with temperatures plunging to as low as -14°C across parts of the country, the pizza company is trialling not only keeping pizza warm – but helping keep Brits extra snug this winter.

Pending its successful weather testing, the suit could become available to those feeling the chill, or looking to stay toasty when catching up with friends.

Sam Wilson, temperature control officer at Domino’s, said: “The heat suit trial is one small step for Domino’s, but a giant leap for warmth.

“It’s early days for our trial, and sadly customers can’t get their hands on one just yet – but if all goes to plan, our heat suit could be a game-changer for future pizza lovers who want to be as toasty as our dough.

“People have different ways of trying to deal with a dip in the mercury – whether that’s wrapping up, or even staying in their loungewear for ultimate comfort. Whatever you need to do to stay warm, you do it – we won’t judge.”


Leave a Reply

Your email address will not be published. Required fields are marked *