Overstock.com Inc., which operates as Bed Bath & Beyond, announced on October 24 that it will change its corporate name to Beyond Inc. effective November 6. Concurrently, with the corporate name change, the retailer will transfer its stock listing from the Nasdaq Global Market (NASDAQ) to the New York Stock Exchange (NYSE) and change its ticker symbol from OSTK to BYON.
Following the corporate name change, Beyond Inc. will continue to operate its furniture and home furnishings e-commerce business under the Bed Bath & Beyond brand.
On June 28, Overstock.com Inc. acquired the Bed Bath & Beyond brand and associated intellectual property. Overstock was rebranded as Bed Bath & Beyond, launching Bedbathandbeyond.ca (formerly Overstock.ca) in Canada on June 29, followed by Bedbathandbeyond.com (formerly Overstock.com) and the brand’s new mobile app in the United States on August 1.
Today, Bed Bath & Beyond sells an array of home products, including furniture, bedding and bath, patio and outdoor, area rugs, tabletop and cookware, décor, storage and organization, small appliances and home improvement.
“Changing our corporate name to Beyond Inc. sets us up well for a brighter future,” said Jonathan Johnson, Overstock’s CEO. “As we continue the process of transforming our consumer brand, our new corporate name will help us reach millions of new customers with our advantageous and differentiated, asset-light ecommerce business model. The name ‘Beyond’ emphasizes our commitment to connect new and legacy customers with a wide assortment of products and services. Since our founding in 1999, the company has focused on bringing technical expertise to ecommerce and providing a simple and easy experience for consumers and supplier partners. We expect the corporate name change to enhance the awareness of our iconic consumer brand, Bed Bath & Beyond.”
Overstock.com will continue to trade on the NASDAQ with ticker symbol OSTK until the close of market on November 3. Beyond. will begin trading on the NYSE with ticker symbol BYON when markets open on November 6. On that day, to celebrate the transfer, representatives of Beyond will ring the NYSE Opening Bell.
“We are grateful to NASDAQ for their partnership and support over the years,” Johnson said. “We are thankful to the NYSE for welcoming us to its prestigious platform. We are excited to join many of the world’s biggest consumer brands, as we begin a new chapter in our corporate transformation.”
“We are thrilled to welcome Beyond, Inc. to the New York Stock Exchange,” said Lynn Martin, NYSE President. “Under its new name, Beyond, Inc. joins a world-class community of peers in the retail space at its new listing home, where it can leverage the visibility, unmatched trading platform and other advantages only found at the NYSE.”