Chief executive officer of Pandora Alexander Lacik has joined the board of directors of the Watch and Jewellery Initiative 2030.

“I am honored to join the Board of the Watch & Jewellery Initiative 2030. The industry has a pivotal role to play in addressing global sustainability challenges, and I am excited to bring our learnings from Pandora and collaborate with industry peers to drive change and innovation,” Lacik said in a statement.

Founded in 2021 by Cartier and Kering, WJI2030 is guided by the Ten Principles of the United Nations Global Compact and the 17 Sustainable Development Goals. Today, it has more than 50 members that collaborate to achieve sustainable industry development in areas including climate, resource preservation, and inclusiveness.

“The WJI is a coalition formed to support the sector in addressing the question of sustainability through multi stakeholder cooperation, measurable actions and partnerships,” said the executive director and secretary general of WJI2030, Iris Van der Veken. “Alexander Lacik’s extensive experience and commitment to responsible business practices will contribute greatly to this objective. His support will undoubtedly strengthen the industry-wide efforts to create positive change.”

Before joining Pandora, Lacik held leadership positions at global consumer goods companies Reckitt Benckiser and Procter & Gamble. He is a Swedish national and based in Copenhagen.