EXCLUSIVE: Paradigm‘s Two Twelve is getting into the production business.

The agency’s Two Twelve Management & Marketing is launching Boiling Point Entertainment, a production company focused on food and lifestyle.

It becomes the latest agency to move into the world of unscripted content creation; Endeavor owns stakes in businesses such as Velvet Hammer Media and Asylum Entertainment Group and UTA launched UK business Headers and Volleys Entertainment with Nick Emmerson last year.

The move comes two years after Paradigm acquired three management and marketing companies focused in the worlds of broadcast news, culinary and on-air media personalities to launch Paradigm Media Entertainment.

Boiling Point Entertainment has struck a first-look deal with ITV America’s High Noon Entertainment, which makes series such as HGTV’s Fixer Upper, Good Bones and Farmhouse Fixer, TLC’s Cake Boss and Hulu’s Superhot: The Spicy World of Pepper People.

Boiling Point will develop unscripted content for High Noon Entertainment to package, produce, and sell across all platforms, both domestically and internationally.

The company is developing formats and content for its culinary and lifestyle creators, which include Two Twelve clients such as Esther Choi, Anne Burrell, Geoffrey Zakarian, Amanda Frietag, Jet Tila, Michael Symon, Ayesha Nurdjaja, Antonia Lafaso, Claudette Zepeda, Marc Murphy, Andrew Zimmern, Zac Young, Rocco Dispirito, Jose Garces, Jonathan Waxman, Gavin Kaysen, Jess Pryles, and Tim Hollingsworth. The Two Twelve team will oversee Boiling Point Entertainment.

Boiling Point Entertainment and Two Twelve president Scott Feldman said, “We are excited to partner with High Noon Entertainment, a powerhouse in the unscripted culinary space, to cultivate new ideas and talent in the marketplace, fueling opportunity for unscripted culinary creation.”