Paris Men’s also takes place in the aftermath of the devastating Los Angeles wildfires. A number of LA-based labels are going ahead with their Paris events despite the challenges. Fear of God will host an event on 22 January to present a collaboration, while Amiri will stage its Paris show on 23 January. Doni Nahmias, founder of his namesake Californian fashion label, will come to the French capital for market week to present his collection in a showroom near Place Vendôme from 24 to 30 January.

“The most challenging part was a lot of difficulties working with vendors and staff because of all the evacuations and the air quality. There was a lot of sadness and stress and emotions during the time leading up to market this time. It was harder to get samples completed and we had to shut down our flagship store for a while,” Nahmias says. For the time being, most Hollywood celebrities who are expected at the Paris Men’s shows haven’t changed their plans, according to sources.

There’s also the backdrop of the luxury downturn. “Menswear is usually more resilient and less volatile than womenswear,” says Mario Ortelli, managing director of consultancy Ortelli and Co.

Richard Johnson, chief commercial and sustainability officer at Mytheresa, agrees. “Men tend to be motivated by necessity in equal measure to inspiration, so during uncertain times they continue to invest in their wardrobes and value their personal presentation to the world. It’s less boom and bust, less influenced by the whims of fashion,” he says.

Gilhart adds: “There is a hesitancy on the market. Every expense has to be accountable, but if you create the right thing at the right time, a buyer will take a risk.” Gilhart is particularly looking forward to the shows of Chavarria and Copping, “who will bring their great deal of experience to Paris”. She is also excited for the 3.Paradis show, a label founded by Emeric Tchatchoua in 2013 and a newcomer to the calendar, Hed Mayner, KidSuper and India’s Kartik Research.

Co-ed cameos

It may be men’s week, but there will be a number of co-ed shows, too. Of them, there is Chavarria’s show — his collections are genderless — and Copping’s debut for Lanvin. Lanvin will be held on the last day of Paris Men’s Week and on the eve of couture at 8pm. It will mark the first time the seasoned British designer, who was previously creative director at Nina Ricci and Oscar de la Renta, throws his hat in the ring of menswear.