Pet Food Experts, a leading distributor of high-quality pet food and supplies, recently announced partnerships with three pet nutrition brands.
Dr. Marty Pets, a trailblazer in pet health and nutrition, is now available to independent pet retailers in the Northeast — including New York City — and the Mountain, Pacific Northwest and West regions. Known as the “Miracle Worker” by Forbes Magazine, Dr. Marty Goldstein has spent over 45 years transforming the lives of pets with real, wholesome food—just as nature intended. Dr. Marty premium products are crafted with high-quality, raw ingredients, free from artificial additives and synthetic vitamins, ensuring pets get the nutrition they deserve.
“At PFX, we are dedicated to curating a selection of brands that not only meet the highest standards of quality but also align with the evolving needs of today’s pet parents who truly care about what’s best for their pets,” said Nate Benner, category director at Pet Food Experts. “Dr. Marty Pets’ products represent a transformative approach to pet nutrition, and we are honored to expand their reach, bringing these exceptional offerings to more pets and families.”
“We’re thrilled to team up with Pet Food Experts, whose expanding network of independent retailers shares our passion for bringing real, natural nutrition to pets everywhere. Their commitment to quality and supporting local retailers perfectly complements our mission to revolutionize pet health—one bowl at a time,” said Ron Morency, sales director – west for Dr. Marty.
PFX is also partnering with Badlands Ranch, the ultra-premium pet nutrition brand founded by acclaimed actress and animal advocate Katherine Heigl. This collaboration will introduce Badlands Ranch’s exceptional line of pet food, treats, and supplements to thousands of PFX’s independent pet retail network in the Northeast (including New York), Mountain, Pacific Northwest and West regions.
“We are pleased to expand the availability of Badlands Ranch’s thoughtfully crafted, health-focused products to pet retailers across these key regions,” said Benner. “Badlands Ranch aligns with our commitment to providing retailers with premium, nutritionally-driven solutions that enhance pet well-being while fostering business growth in the independent pet channel.”
Founded on a deep passion for animal welfare, Badlands Ranch combines innovative nutritional science with a commitment to sustainable, ethical practices. The brand’s flagship product, Superfood Complete, has garnered widespread recognition for its superior formulation, with over 8 million units sold since its 2022 launch. This ultra-premium dog food, crafted with the highest-quality ingredients such as turmeric, ginger, and lion’s mane mushrooms, is designed to optimize canine health in key areas such as skin and coat health, digestion, immunity and energy levels.
“We built Badlands Ranch with a single mission: to give every dog the best nutrition possible,” said Heigl. “This partnership with Pet Food Experts allows us to expand our mission to more pet owners while supporting our foundation’s vital work in rescue and advocacy. I’m excited to share our vision with independent retailers nationwide and to continue our work in improving the lives of pets everywhere.”
Badlands Ranch adheres to a meticulous production process that sets it apart in the industry. By employing a “low and slow” cooking method, the brand preserves vital nutrients while minimizing the harmful by-products that often result from traditional high-heat cooking. Further enhancing its nutritional integrity, the food is air-dried to maintain maximum freshness and the health benefits of whole foods, ensuring that every bite delivers complete and balanced nutrition for dogs.
Beyond its groundbreaking nutritional offerings, Badlands Ranch is deeply committed to giving back. Each year, the brand donates $250,000 to the Jason Heigl Foundation, a non-profit organization dedicated to rescuing and rehoming animals in need. This philanthropic initiative reinforces Badlands Ranch’s unwavering dedication to animal welfare and its mission to make a positive impact on both pets and the communities they belong to.
The third pet brand joining PFX is Shepherd Boy Farms, which will launch mid-February 2025. This partnership will bring premium, high-quality pet food made from the finest meats and organic fresh vegetables to six regions across the U.S., including the Northeast, Mid-Atlantic, Midwest, Ohio Valley, Mountain and West regions.
“At PFX, we’re always looking to add brands that embody the same commitment to quality that we value,” said Benner. “Shepherd Boy Farms stands out for its focus on wholesome, premium ingredients and family-driven values. We believe their products will resonate with both retailers and pet owners alike, and we’re thrilled to bring them into our portfolio.”
Shepherd Boy Farms, a family-owned business based in Indiana, began as a trusted supplier of top-tier meats for U.S. markets. With a keen understanding of the pet food industry, the farm soon recognized the increasing demand for healthy, wholesome options for pets. By combining their expertise in high-quality meats and fresh vegetables, Shepherd Boy Farms has created a premium line of pet food that reflects their commitment to excellence and sustainability.
RaChelle Lobre, vice president of sales and marketing at Shepherd Boy Farms, shared their excitement about the collaboration: “This partnership with Pet Food Experts is an incredible opportunity to share our passion for wholesome, high-quality pet food with pet owners across the country. We are excited to expand our reach and offer an even wider variety of nutritious meals for pets who deserve the very best.”