Jeffrey Brown:

One thing it is, a story told with LEGO pieces, traditional documentary-style interviews turn into animation, other scenes conceived and built as animation from the start, all to creatively capture the mind and works of a hard-to-categorize cultural figure, who, as performer, music producer, and beat maker working with many of today’s megastars, including Jay-Z and Snoop Dogg, has helped transform the sound of today’s music.

Telling the story in LEGOs was actually Pharrell’s idea, a moment captured in the film, along with Neville’s initial puzzlement.