PLEIN’S HOT TUB: Philipp Plein’s ambition to deliver his flamboyant style directly to his customers’ homes is inching up a notch.
The brand revealed Thursday that it has signed a licensing deal with the publicly listed Caleffi SpA for the design, production, and global distribution of home textiles under the Philipp Plein moniker. Mirabello Carrara SpA, an entity controlled by the Caleffi group, is to operate the partnership.
The three-year agreement kicks off in 2025, with the first collection set to be unveiled at the Maison & Objet trade show in Paris in January.
“It’s been a true privilege to get in touch with such a company as Mirabello Carrara — and Caleffi Group — which impressed me for its quality, manufacturing prowess and practical and proactive business blueprint,” said Philipp Plein.
This marks a new brick in Plein’s plans to build a design and interior ecosystem, plans that commenced in 2022 when the namesake brand revealed a licensing deal for the production and distribution of branded furniture with The Netherlands-based Eichholtz and for wallpapers with Italy-based specialist Zambaiti Parati.
“We are extremely glad and proud to be collaborating with Philipp Plein, a synonym for luxury, extravagance and eccentricity all over the world,” said Guido Ferretti, chief executive officer of Mirabello Carrara and a board member of Caleffi SpA. “Unmistakable for their rock and rebellious spirit, Philipp Plein’s creations represent the perfect combination of comfort and style defined by a futuristic and alluring bent, aimed at a dynamic and cosmopolite consumer who wants to stand out with style and originality.”
Based in Viadana, in the outskirts of Mantova, Italy, Caleffi SpA was founded in 1962 by Camillo Caleffi as a luxury home textile manufacturer. It boasts 2,000 stores in Italy and 600 abroad. Listed on the Milan Stock Exchange, the company’s portfolio includes house brands as well as licensed labels including Roberto Cavalli, Diesel and Trussardi, among others.
Plein’s move falls in line with another ambition of the outspoken entrepreneur, who in 2021 unveiled plans to venture into hospitality with a dedicated project in Milan, yet to be completed.
After unveiling stately headquarters in Milan that year, his road map to grow his company’s scope and reach includes the relaunch of the Plein Sport line; new licensing deals and global store openings; significant distribution plans in China, and an overall enhancement of the womenswear business to rebalance the label’s offering, among other initiatives.
Last year the company signed a beachwear license with Area B, following similar deals with manufacturer De Rigo for eyewear collections and with Timex Group Luxury Division for watches and jewelry.