Piercing and jewelry studio Rowan coming to The Corners


TOWN OF BROOKFIELD — Rowan, a nationwide chain offering piercing and selling jewelry, will open in The Corners of Brookfield in 2024.

This will be the first Wisconsin location and it will be located on High Street, south of Goddess & The Baker in The Corners.

“Rowan will not only bring a new level of expertise in piercing to the market, but also offer jewelry, accessories and a memorable and enjoyable experience for our shoppers,” said Robert Gould, CEO of Brookfield Corners, LLC. “Rowan has reimagined the jewelry market introducing utmost quality and care, and I’m thrilled for our community to experience just that.”

Rowan expects to open its doors in the 1,370-square-foot storefront in spring 2024.

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Rowan, founded in 2018 in New York, operates in 19 states nationwide.

“Rowan is more than a piercing studio, we’re a celebration of individuality and self-expression,” said Louisa Schneider, founder and CEO of Rowan. “We considered various locations for our first Wisconsin location, and The Corners of Brookfield fit all our needs to provide a top-quality and unique experience for our Wisconsin customers who we look forward to welcoming soon.”

According to Schneider, Wisconsin is a growth market for the retailer with plans to open additional locations in the future.


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