Blizzard Entertainment started as a humble game studio in southern California before hits like “StarCraft” and “World of Warcraft” transformed it into a media juggernaut that made billions of dollars a year.

The new book “Play Nice: The Rise, Fall, and Future of Blizzard Entertainment” profiles the company’s meteoric rise and the sex abuse scandals and controversies that followed.

Author and Bloomberg journalist Jason Schreier joins us.

Book excerpt: ‘Play Nice’

By Jason Schreier

This segment aired on October 8, 2024.