Prada Group has announced that it has joined the Sustainable Markets Initiative’s Fashion Task Force chaired by technology entrepreneur and sustainable fashion pioneer Federico Marchetti.

The goal of the Fashion Task Force, which was founded in 2021, is to drive proactive programmes that will hasten the fashion industry’s shift to a more sustainable future. Prada Group will contribute to bringing about change and quickening advancement in the current focus areas as a member.

“We are honoured to be part of this coalition and to contribute by sharing our experience in the field of traceability. Building on everyone’s valuable expertise and trying to achieve common goals in sustainability, is a productive way to face today’s complexity and to constantly improve,” said Lorenzo Bertelli, Prada Group head of corporate social responsibility.

Marchetti added, “We are thrilled to welcome Prada Group and Lorenzo Bertelli to our action-oriented Fashion Task Force. Lorenzo and I share the same passion for customer centricity and innovation, and Prada is an excellent fit with a cohesive group of leading brands who are striving for one shared purpose: fashion in harmony with Nature”.

The Task Force has worked on a number of projects over the years, such as the introduction of the Digital Product Passport during the G20 meeting in Rome and programmes centred on regenerative agriculture in areas like the Italian region of Apulia and the Himalayas.

Leaders from high-end fashion companies, platforms, and retailers such as the Aura Blockchain Consortium, Brunello Cucinelli, Burberry, Chloé, Gabriela Hearst, Giorgio Armani, Puig, Moda Operandi, and Zalando are joined by Prada Group in the Fashion Task Force.