President William Ruto opened Vivo Fashion Group’s first store in Atlanta, Georgia, on Tuesday May 21, 2024 during his state visit in the United States of America .

Wandia Gichuru, the CEO of the Vivo Fashion Group, co-founded the company 13 years ago.
Ruto praised the company for reaching a milestone, stating that it is now one of East Africa’s largest fashion brands.

“The story of Vivo Fashion Group demonstrates the impact of visionary enterprise and highlights the role of women in leadership, business and entrepreneurship,” Ruto remarked.

“The bold colours, striking patterns, vibrant textures and meticulous designs that surround us reflect the diversity and rich history of Kenya and the African continent. Your designs beautifully merge traditional and modern African styles and symbolism.”

The company designs and manufactures all of its products in Kenya and operates 25 outlets throughout the region. It has employed more than 380 individuals.

Ruto praised the organization for successfully joining the Nairobi Securities Exchange Ibuka Programme.

“Through the programme, Vivo should find it easier to access various equity or debt capital markets to finance business growth and further development,” Ruto stated.

On Monday, the Head of State began his State visit at the Atlanta University Center.

The President’s journey to the United States will continue on Wednesday in Washington, DC, where he will meet with US President Joe Biden.