Puma’s Forever Classic Campaign Features Dua Lipa in a Plunging Leather Jacket

The pop star Dua Lipa is on the cover of the new Forever Classic lookbook from the sportswear brand Puma. The 27-year-old singer easily wore famous pieces from Puma’s 75-year history, like a plunging leather jacket, and gave a sporty T-shirt a sexy touch.

The magazine was made by Dua Lipa and stylist Lorenzo Posocco together. It has four classic looks, and the megastar chose vintage pieces to top each one.

The singer sat on a white sofa while wearing a striking leather outfit and natural makeup that went well with the place’s simple style. She also kicked her feet up to show off Puma’s new 180 shoes, which are based on skate culture from the 1990s.

There are two color schemes for these chunky retro sneakers. In another picture, the superstar showed off her slim body while sitting on a red sofa and wearing a T-shirt with a sports brand.

The singer for the band Levitating wore some classic Puma pieces, like the parka and track jacket from the brand’s Pure sportswear line from 1999. She also wore the standard Puma suedes, which are known as a symbol of both sport and style and a must-have for street style.

Puma gave a sneak peek of their collaboration with Dua, who has been a brand ambassador since 2020, on their Instagram account. The full line came out on July 10.

Dua Lipa has worked with Puma more than once, and at the Footwear News Achievement Awards in 2022, she wore a pair of Puma x Dua Lipa Cell Dome King shoes.