Photo-Illustration: by The Cut; Photos: MAC Cosmetics, Poppi & Tower 28 Beauty, Dyson, Jellycat

As if 2025 wasn’t already a joke. Nope — it’s every PR-company team’s dream day, one in which they get to troll us with insane collaborations and launches. And while some of them are just outright silly, others are actually pretty good. We decided to rank all the fashion- and beauty-adjacent April Fools’ jokes from our favorite to least favorite below. The main takeaway? Don’t trust anything you see on the internet today.

1.
Jellycat’s Toilet Roll

This is a personal favorite because I am a Jellycat stan, and this limited-edition Amuseable Toilet Roll is perfect. The company teased the release last year and actually followed through this year. I am purchasing and brands, take note: This is how you do an April Fools’ joke right.

2.
Dyson’s Airbrow

Dyson decided to tease the launch of its “latest” tool today: the Airbrow. It sculpts and styles brows with a single stroke, making thick-eyebrow girls like me ooh and aah with its dreamy campaign video. I even emailed its PR, hoping it was real. Alas …

3.
Tower 28 x Poppi Drinkable Face Spray

We’re big fans of Tower 28’s SOS spray, and while I prefer an Ollipop over Poppi, this Tower 28 x Poppi SOS Rescue Spray seems pretty intriguing. I don’t think I’d drink it, but I’d definitely want to try it on my skin.

4.
One/Size x Grindr Hook Up Spray

Hook-up-proof setting spray, anyone? Honestly, yes. Makeup brand One/Size teamed up with Grindr to give its best-selling setting spray a girthy update, including a ruler.

5.
 Set Active’s Wet Set

The activewear brand Set Active decided that today would be a good day to “release” its wet set. “We get it. Our activewear is too high performance,” it said, sharing a pre-saturated set, complete with its fake H2SET™ technology to keep the workout set drenched for up to 12 hours. Why would anyone want this? It did make me laugh.

6.
FabFitFun x Beach Riot’s Diaper Bag

No, not that kind of diaper bag. Instead, this bag is able to be reversed inside out and disguised as a dirty diaper to keep your belongings safe on the beach. Hmmm, okay.

7.
Wisp x Awe Plan B Necklace

This Plan B collab is something I could be into (for my SSRI), but it also just feels kinda sad in today’s political climate. I wish the locket was either a little smaller or something more bold.

8.
M.A.C Cosmetics’ Clear Foundation

M.A.C’s idea of an April Fools’ joke didn’t really land, because who wants a clear matte foundation? The bottle is chic, though.

9.
Kim Kardashian As Balenciaga’s Creative Director

When I first saw this news, it was almost believable. Now, if this really happens, we know who to blame. What would she make? Extremely oversize MAGA hats?